Top Bi School Ke Students Kareinge 'Namo Sakses Mantra Ka Jaap

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Top Bi School Ke Students Kareinge 'Namo Sakses Mantra Ka Jaap

devina senagupta, Mumbai IIM samet desh ke kai top bijnas school nae aikademik iyar se Narendra Modi ki chunaavi jeet ko silebas mein shaamil kareinge. Nae baich (2014-2016) ke students ko second iyar mein BJP ki maarketing takaneek, social media aur teknaulaji ke istemaal aur media management se judi case stadi padhaai jaaegi. In sansthaanon mein Indian school of bijnas (aaiesabi), eksaelaaaraaai, emadeeaai, Gurgaon bhi shaamil hain. Aaiesabi ke asosiyet prafesar siddhaarth shekhar Singh ne bataaya, 'Bhaarateeya raajaneeti se kai aham case stadi milti hai. ' bijnas school is saal se apni nae praudakt divelapameint aind management ki class mein brand straiteji, praudakt pojeeshaning aur taaraget odiyans ko samajhaane ke liye Modi ke kainpen ka istemaal karega. Sansthaan ne pichhle akaidamik iyar mein aam aadmi party (aap) aur BJP ke brainding methad mein samaanataaon aur virodhaabhaason ka istemaal kiya tha. Eksaelaaaraaai ke 2015 baich ke students yeh seekheinge ki Modi aur unki team ne social media, mobile phone ke mesej aur 3di holograam ke jariye kis tarah se voteron se judaav haasil kiya. Jamshedpur ke is college mein maarketing aind straitejik management ke prafesar sharad sareen ne bataaya, 'Modi ke kainpen mein teknaulaji ka jabaradast istemaal, logon ko sambodhit karne ka andaaj aur party slogan kaafi aham rahe. Is baare mein ham students ko bataaenge. ' isse pehle IIM Raipur ne Barack Obama ke satta mein pahunchane ki kahaani ko case stadi ke taur par pesh kiya tha. Is case stadi ka istemaal kor maarketing, brand management aur inteegreted maarketing kaunsept bataane ke liye kiya gaya tha. Is sansthaan mein maarketing aind kamyunikeshan ki asosiyet prafesar A. Shukre ne bataaya ki brand glaimar ko kis tarah se sthaapit kiya jaata hai aur praudakt ko logon tak pahunchaane ke liye istemaal ki gayi strataiji ko bataane ke liye PM ki case stadi ka havaala diya jaaega. HR mein leadership jaise ilektiv vishyon mein Modi ki management style ke baare mein bhi padhaaya ja sakta hai. IIM Bengaluru students ko yeh padhaaega ki Modi ne javaabadehi aur paaradarshita baratate hue kis tarah se kai pakshon ko mainej kiya aur teknaulaji ka bharpoor istemaal kiya. Is sansthaan mein corporate straiteji aind paulisi ke prafesar S. Raghunaath ne bataaya, 'Senior corporate leedars teknaulaji ka istemaal, sabhi kastamars ko mainej karna aur saamaajik samagrata laane ki kala seekhana chaahate hain. ' emadeeaai, Gurgaon Modi case stadi ka istemaal yeh dikhaane mein karega ki kis tarah se ek neta samarthakon ko ikattha karne ke liye jabaradast positive imej taiyaar kar sakta hai. Sansthaan mein organaaijeshan design aur change management klaasej ke prafesar A. Ke. Jain is baat par charcha kareinge ki kis tarah se neta ummeed par focus kar support haasil kar sakte hain. Unhonne bataaya, 'Agar ham Bhaarat ko company aur Modi ko iska uttaraadhikaari maanein to class ko change management ke baare mein behtar tareeke se bataaya ja sakta hai. '

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