Sales Badhaane Ke Liye Bildars Ne Apnaaya Saishe Faurmoola
Business » Wednesday, March 27, 2013
ravi teja sharma 7 sobiya Khan 7 Kailash baabar nai Delhi 7 bangaluru 7 Mumbai ikanaumik slodaaun ke daur mein mahange ghar naheen bik rahe hain. Aise mein bildars sales badhaane ke liye chhote apaartameint bana rahe hain. Ismein square feet mein ghar ki keemat kam naheen ki ja rahi hai. Efaemaseeji companiyon ne 1980 ke dashak ke aakhir mein saishe maarketing straiteji ka istemaal kiya tha, jo kaamayaab rahi thi. Aamrapaali devalapars ke egjikyootiv director shivpriya ne bataaya, 'Efaemaseeji braands ki tarj par yah hamaari saishe straiteji hai. ' is company ne haal hi mein 550 square feet ke apaartameints launch kiye hain. NCR mein bade bildars ne pehle kabhi bhi itne chhote flaits naheen beche hain. Pichhle saal hom sales mein giraavat I thi. Eksaparts ka kehna hai ki badi sankhya mein log ghar khareedne ka intajaar kar rahe hain. Unke mutaabik, chhote aur saste gharon se sales badhaane mein kaamayaabi mil sakti hai. Lodha group ke mainejing director Abhishek lodha ne kaha ki chhote apaartameint ki vajah se company ko Mumbai ke loar parel project mein nae kastamars mile. Is area mein doosare bildars ne 3,000-4,000 square feet mein lagjari projekts launch kiye hain. Lodha group ne haal hi mein yahaan blue moon naam ka project launch kiya tha. Ismein 2 bedaroom apaartameint ka saaij 1,370 square feet tha. Aamrapaali ne haal hi mein silikaun city project ka chautha phase launch kiya hai. Ismein apaartameint ka minimm saaij 1,350 square feet rakha gaya hai. Pehle vaale phase mein yah 1,600 square fut tha. Yamuna expressway par suparatek ne golf vilej project launch kiya hai, jismein 1,000 square feet ke apaartameint beche ja rahe hain. Saal bhar pehle company ne isi lokeshan par apakantri naam se project launch kiya tha, jismein apaartameint ka saaij 1,500 square feet tha. Is baare mein IIM Ahmedabad mein maarketing professor Abraham koshi ne kaha, 'Log aaj apni kareint inakam ke hisaab se kharch hone waali rakam ka andaaja laga rahe hain. Ve fyoochar inakam ke hisaab se yah naheen kar rahe hain. Ghar khareedne ke liye aaj EMI kaafi ahamiyt rakhati hai. Isliye real estate mein saishe maarketing kaam kar sakti hai. ' prauparti research farm praupaikviti ke CEO sameer jasooja ka bhi kehna hai ki chhote apaartameint bechana aasaan hai. Isse flat ki kul keemat kam ho jaati hai. Afordebal aur mid-segameint mein gharon ki analimited demand hai. Yamuna expressway area mein suparatek golf vilej project mein 1,000 apaartameints bech chuki hai. Usane pichhle 2-3 maheene mein itne ghar beche hain. Suparatek ke mainejing director aar ke aroda ne bataaya, 'Hamaari stadi ebataati hai ki logon ki peing kaipesiti mein kami I hai. Aise mein apaartameint ka saaij kam karne se hamein faayda huaa hai. '