Purushon Mein Cooking Ke Badhte Shauk Par Deshi-videshi Companiyon Ki Najar

Business » Thursday, April 25, 2013

vijaya Rathore nai Delhi. . Designer kichn ka bijnas karne waali itailiyn company bofi ki najar ab Indian market par tik gayi hai. Company ne khaastaur par purushon ko taaraget karne ka plaan banaaya hai. 80 saal puraani itailiyn company bofi ke CEO Robert gaavaaji ne kaha ki unki najar bhaarateeya purushon par tiki hai aur ve unke lihaaj se yahaan kichn bijnas shuroo karna chaahate hain. Company ko ummeed hai ki cooking ka paishan rakhane vaale purushon ko taaraget karke company India mein apne praudakt bech sakti hai. Company design kichn ka bijnas karti hai jinki laagat 2 karod rupae tak hoti hai. Delhi ke daure par aae gaavaaji ne iti ko bataaya, 'India mein purush bhi ab kichn mein dilchaspi lene lage hain aur ve ab kichn gaijets par apna haath aajmaana chaahate hain. ' vah jamaana beet gaya jab purush aata goonthane aur poodiyaan talane jaisa kaam karte the. Ab ve smokd sailamaun, egjautik cheej, hand med chaakoo yahaan tak ki poora kichn khareedna chaahate hain. Bofi akeli company naheen hai jo bhaarateeya purushon par taaraget kar rahi hai. Egjautik food, lagjari kichn eplaaensej aur kichnaveyar banaane waali kai companiyon bag taaraget bhaarateeya purush hain. Miyela India ke mainejing director dhananjaya chaturvedi ne kaha, 'Isliye, ham apne mel kastamar par jyaada focus kar rahe hain. Yahaan tak ki kanveinshanal vijdam ke mutaabik mahilaaon par focus karne ko kaha jaata hai. ' yah company siteebaink, eksis bank aur doeche bank ke saath paartanaraship mein rogular kukaaaut iveint aayojit karti hai. Aise program ka focus mahilaaon ke mukaabale purushon par hota hai. Pichhle teen saal se yah Delhi mein polo toornaanmeint ki men sponsor kar rahi hai. Purushon par focus karne ka seedha matlab hai ki company kisi tarah ke bajat mein naheen bandhi hai. Bofi ne haal hi mein Mumbai ke ek bijnasamain ko 50 lakh rupae mein stenales steel ka ek aautador kichn becha hai.