Premium Brand Yoonivaush Ke Liye Aaraesapeeel Ki Alag Straiteji

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Premium Brand Yoonivaush Ke Liye Aaraesapeeel Ki Alag Straiteji

saagar maalaveeya Kanpur pichhle dinon jab aaraesapeeel ne naya laundri brand yoonivaush launch kiya, tab company ki straiteji apne puraane brand se bilkul alag thi. Company apne ghadi ditrjeint ke liye alag straiteji apanaati hai. Yoonivaush ko Punjab, Haryana aur nai Delhi mein launch kiya gaya, jabki ghadi ko shuruaati do dashak tak uttar pradesh tak hi seemit rakha gaya tha. Company ne yoonivaush ko 95 rupae prati kilogram ke price par utaara hai. Iski keemat iski pratispardhi companiyon rin aur taaid ke besik veriyent se 10 feesadi adhik hai. Yah iske apne brand ghadi ditrjeint ki tulana mein doguna mahanga hai. Company ne is price par desh ke sabse adhik price seinsetiv segameint laundri ko lekar bada daanv khela hai. Yah segameint kareeb 14,000 karod rupae ka hai. Aaraesapeeel ke Kanpur mein maujood hedakvaartar mein iske sansthaapak muraleedhar jnyaaanachandaani kisi tanaav mein naheen dikhte hain. Unhonne iti ke savaalon ko bahut hi sahaj bhaav se javaab diya. Vah kehte hain, 'Kanjyoomars ko hamaare nae product ka bhavishya tay karne dein. Mujhe apne product ki kvaaliti ko lekar poora bharosa hai. ' vah yoonivaush ke taigalaain ko doharaate hue kehte hain, 'Ab safedi khud bolegi. ' company ke sansthaapak muraleedhar ka vishvaas unke majaboot distribyooshan drive ki vajah se hai. ICICI securities ke aanand maur ne apni report kaha tha, 'Company ne apne distribyootars se ek maheene ka pemeint advance mein liya hai. Agar ham company ko mile advance ke aadhaar par kvaantiti ka bharosa karein, to yoonivaush market mein kaarapet-bam ki tarah chhaane vaala hai. ' aaraesapeeel ko apne nae laundri product se ghadi ke maijik doharaane ka bharosa hai. Is segameint mein ghadi ditrjeint desh ka sabse bada brand hai. Yah tab hai jab Hindustan Unilever aur prauktar end gainbal jabaradast maarketing vaur mein hai. Aaraesapeeel ne praaising ya edavarataaijing ki tulana mein kvaaliti par daanv lagaaya hai. Hindustan Unilever ke ek poorv senior egjikyootiv ne bataaya, 'Ghadi ne kabhi bhi apne ko price vaar mein naheen shaamil kiya. ' ek anya egjikyootiv ne bataaya, 'Yah brand pratidvandvi brand ki tulana mein 20 feesadi adhik daam par milta raha hai. Company apne product ko behatareen kvaaliti aadhaarit launch karti rahi hai. ' yah egjikyootiv 80 ke dashak mein echayooel ke operation stinng (straiteji too inahibit nirmaaj growth) mein seedhe taur par shaamil the. Agar sting ki madad se vheel nirma ko top ditrjeint brand se hataane mein kaamayaab rahi, to ghadi November 2011 mein top par chali I. Tab iska market share vheel ki tulana mein 0.30 feesadi adhik tha. Prabhudaas leelaadhar ne neelsan data ke havaale se yah baat apni report mein kahi hai. Muraleedhar ne apne bhaai biml Kumar jnyaaanachandaani ke saath milkar 1987 mein company sthaapit ki thi. Muraleedhar jnyaaanachandaani saat saal pehle retire ho chuke hain. Ab muraleedhar ke bete manoj aur Rahul aur biml ke bete rohit aaraesapeeel ko badha rahe hain. Is nai team ne company ke sales ko 2006 ke 1,000 karod rupae se badhaakar chaaloo fiscal iyar mein 3,900 karod rupae par pahuncha diya hai.

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