Maignam Ice-cream Brand Se Amool Ko Takkar Degi Echayooel

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Maignam Ice-cream Brand Se Amool Ko Takkar Degi Echayooel

saagar maalaveeya Mumbai Unilever peeelasi Bhaarat mein maignam ice-cream baars launch kar rahi hai. Company apne kaamayaab braands ko nae market mein launch karne ki straiteji ke tahat ise India mein launch kar rahi hai. India mein iska mukaabala amool jaise taakatavar braandon se hoga. Maignam baars premium ice-cream hai. Is ice-cream par beljiyn chaukalet ki moti parat hoti hai. Unilever ke kul revenyoo mein is product ki hissedaari kareeb 2 feesadi hai. Yah duniya bhar mein ice-cream ka sabse bada brand hai. Indian kastamars ko dhyaan mein rakh iske svaad mein badlaav kiya gaya hai. Ise Thailand ki factory se India laaya jaaega. Ise bhaarateeya suparamaarket, chuninda general treds aur company ke apne ice-cream paarlars aur traaisaaikal ke jariye becha jaaega. India mein yah ice-cream April ke doosare saptaah mein milne lagegi. Yah jaankaari Unilever ki bhaarateeya unit Hindustan Unilever ne di. Echayool ke general manager (ice-cream) sapan sharma ne bataaya, 'Premium product launch ke liye India taiyaar hai. Maignam ko devalaping aur imarajing market se achha rispaans mil raha hai. ' sharma ne bataaya, 'Ice-cream ki kam khapat vaale deshon mane India shaamil hai. Yahaan par growth ki tamaam sambhaavnaaen maujood hain. ' Indian kanjyoomar saalaana 300 mileeleetar ice-cream kanjyoom karte hain, jabki Indonesia mein yah 1.5 liter aur fileepeens mein 1.2 liter hai. India mein echayooel ko ghareloo brand amool se kadi chunauti ka saamana karna pad raha hai. Maignam ko sabse pehle chennai mein launch kiya jaaega. Iski keemat 75 rupae hogi. Abhi echayooel ki kvaaliti vaals ke product 5-40 rupae mein market mein upalabdh hain. Enaalists ka maanana hai ki company food aur parsanal keyar business mein adhik margin vaale product ko promote karne par jor day rahi hai. Edalavaaij securities ke esosiyet director abaneesh rai ka kehna hai, 'Ice-cream segameint reejanal aur lokal brand se jabaradast chunautiyaan mil rahi hain. Echayooel apne premium product ke jariye apne portfolio ko badhaane par jor day rahi hai. Company iske jariye kam bheed-bhaad vaale segameint mein jaana chaahati hai. ' Bhaarat mein general mils ka hegan daaj 125 rupae ke price point prati scoop se shuroo hoti hai. Maas-premium gilaato ka price 55-140 rupae prati hai. Sapan ne bataaya, 'Company ne is product ki eksakloosiviti ko bachaae rakhane ke liye kuchh khaas reetel aautalet se hi bikri karne ka faisala kiya hai. Company ise maujooda reetel network mein bahut teji se naheen laaegi. ' desh mein ice-cream ka market 22,000 karod rupae ka hai. Ismein echayooel ki hissedaari 2010-11 mein mahaj 275 karod rupae thi. Pichhle chaar saal mein maignam ek arab Euro ka brand ban chuki hai. Company ise America, Brazil aur Indonesia mein launch kar chuki hai.

Maignam Ice-cream Brand Se Amool Ko Takkar Degi Echayooel https://www.angrejinews.com/pic/3742