Mahindra Ne Vivek Se Badhaai Growth

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Mahindra Ne Vivek Se Badhaai Growth

Rahul sachchidaanand Mumbai. . Vivek Nair ko Britain mein kanjyoomar guds company rekit benakaaijar mein maarketing ki shaanadaar naukri chhodne ka afsos naheen hai. Unhonne 9 maheena pehle India mein mahindra end mahindra ki passenger veeikal unit ko jauin kiya tha. Bhaarateeya auto market mein sales lagaataar teen quarter mein gira hai, vaheen emaaindaem ka business lagaataar badh raha hai. Is dauraan emaaindaem ne apne nae praudakt eksayoovi 500 ko launch kiya. Bolero jaise brand ki fresh launching hui. Iske alaava company ne nae jenareshan tak pahunchane ke liye digital frant par bhi kaafi kaam kiya. Pichhle dinon jab Nair ne London ke paush flat ko chhodkar Mumbai aane ka faisala kiya, tab emaaindaem sangharsh kar rahi thi. Bhaarateeya car market mein Maruti aur hyoondai ka kabja hai. Sports yootiliti veeikals ki car market mein sirf 5 feesadi hi hissedaari thi. Iske baad se Nair aur mahindra ne apne praudakt portfolio aur egresiv launching par kaam kiya. Car market mein ab esayoovi ki sales 20 feesadi tak pahunch gayi hai. Fir, is market mein emaaindaem ki hissedaari 65-70 feesadi hai. Nair kehte hain, 'Log sirf ek jagah se doosari jagah jaane ke liye gaadi naheen chaahate hain. Hamaari samajh se log apni parsanaaliti ko riflekt karne waali gaadiyaan chaahate hain. ' Nair auto market ke badalate treind par kaam kar rahe hain. Bhaarateeya market chhoti car se adhik jagah waali esayoovi ki taraf shift ho raha hai. Mahindra ko kai global companiyon se tagadi pratispardha ka saamana karne ko taiyaar rahana hoga. Pichhle do saal mein mahindra ne darjanon kainpen launch kiye. Ye sabhi kainpen live yang, live free yaani yuvaaon ko focus karke banaae gaye the. Rekit benakaaijar ke reejanal director (south end south East Asia) chandar sethi pichhle 20 saalon se Nair ko jaante hain. Sethi kehte hain, 'Unki sabse badi kshamata samay se pehle ubharate avsaron ki pehchaan kar lena hai. Uske anusaar vah maarketing program banaate hain. ' jo log bhi Nair ko jaante hain, ve bataate hain ki Nair kabhi bhi hadbadi mein faisala naheen lete hain. Praveen kini business school mein Nair se ek saal senior the. Vah kehte hain, 'Vivek apni straiteji ko lekar bahut gambhir rahate hain. Vah koi bhi faisala karne se pehle kanjyoomar ki bhaavanaaon ko samajhne ka prayaas karte hain. ' Nair mushkilon ka saamana kar rahe brand par bhi kaam karte hain. Jaailo ko unhonne do charan mein mekaovar kainpen se aage badhaaya. Isse jaailo ki bikri 1,00,000 unit se jyaada ho gayi. Nair kehte hain, 'Humne bolero ko espaayareshanal entry-leval esayoovi banaaya. ' vaheen, eksayoovi 500 aur skaurpiyon premium ofar bana huaa hai.

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