India Mein Bevarej Ko Ol Season Dinrak Banaaenge Kini

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India Mein Bevarej Ko Ol Season Dinrak Banaaenge Kini

ratnaabhooshan nai Delhi koka kola ke top leval ke afsar veinkatesh kini 6 maheene pehle America se India laute hain. Unhonne yahaan kareeb apna aadha samay naun-metro city aur shaharon mein kadi dhoop aur dhool bhari sadkon par bitaaya hai. Atlanta mein koka kola ke global hedakvaartars ke baad Chhattisgarh ke shaharon mein ghoomane ke dauraan unhonne jameeni hakeekat mahasoos ki. Koka kola India reejan head aur senior VP veinketesh kini kehte hain, 'Speradasheet par data dekhne ke bajaay maine seedhe market dekha. ' India lautane ke baad unhonne pehle media interview mein ikanaumik times se baatcheet ki. Industry par najar rakhane vaalon ka maanana hai ki 183 arab dollar ki diggaj bevarej company ne kini ko atul Singh ke sambhaavit uttaraadhikaari ke roop mein India bheja hai. Singh koka kola India ke Chairman aur presideint hain. Kuchh logon ka kehna hai ki 46 saal ke kini ko sabse pehle kok brand ko kola market mein top pojeeshan par pahunchaane ka kaam diya gaya hai. Bhale hi iske liye company ko apne thams-ap brand ko bedakhal kyon na karna pade. Company se jude ek vyakti ne bataaya, 'Abhi kok brand teesare number par hai. Thams-ap aur pepsi isse aage hain. India koka kola ke liye saatavaan sabse teji se badhta market hai. ' kini koka kola mein 16 saal bita chuke hain. Unhonne in afavaahon par kameint karne se inkaar kar diya. Unka focus chhote shaharon mein company ka business badhaane par hai. Vah bevarej ko sabhi season ka drink banaana chaahate hain. Vah aise vakt chhote shaharon par focus kar rahe hain, jab pratidvandvi pepsiko ne Indian Premier league tournament ke dauraan poore desh ko blue rang mein rang diya hai. Kini isse chintit naheen hain. Unka kehna hai ki koka kola ne sabhi season mein apne sauft drink ki sales badhaane ki straiteji banaai hai. Kini ne kaha, 'Koka kola business ko sirf ek season tak seemit naheen rakhana chaahati. Ham ise 12 maheene ka business banaana chaahate hain. ' iska matlab poore saal sirf maarketing se naheen hai, balki ismein distribyooshan, nae baajaaron mein pahunch banaana, egresiv praaising, kooling saulyushans aur trade ektiveshan shaamil hain. Kini teen saal pehle koka kola ke global VP (joos) banane ke liye Atlanta chale gaye the. Isse pehle vah koka kola India ke maarketing head the. Unhonne 7 saal pehle company ko mushkil vakt se ubaarane mein madad ki thi. Tab kola prodakts mein pestisaaid hone ke aaropon ke chalte sales ghatkar aadhi rah gayi thi. Paarliyaameint mein is bevarej par pratibandh laga diya gaya tha.

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