Hik Hik Hurre 2018 Mein Sharaab Ki Sales Growth Chaar Saal Mein Sabse Jyaada Rahi

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Hik Hik Hurre 2018 Mein Sharaab Ki Sales Growth Chaar Saal Mein Sabse Jyaada Rahi

Saagar maalaveeya, munbaipichhle saal duniyaabhar mein biki vhiski ki har paanch botal mein teen Indian med fauren likr (IMFL) theen. Highway ke kinaare sharaab ki dukaanein band karaae jaane aur regyuletari ishyoo ke chalte ghati sales mein rikvari I thi. Pichhle saal IMFL ki saalaana sales growth 11% rahi, jo pichhle chaar saal mein sabse jyaada thi. Daraasal 2014-18 mein Indian vhiski ki sales 50% badhi, jo global sharaab market ki growth ki tiguni hai. Pichhle saal vhiski, vodaka, jin, ram aur braandi ki paanch kaitigri mein Indian brand ki vhiski ki khapat 17.6 karod case rahi thi. Iska pata intaranaishanal vaain aind spirits research (IWSR) ke haaliya deta se chala hai. Ismein saalaana 10 lakh case se jyaada sales vaale brand ki ranking hoti hai. Ofisrs chauis banaane waali elaaid bleindars ke egjakyutiv vaais Chairman deepak Roy ne kaha, 'Indians turant chadhne waali straung vhiski pasand karte hain. Isliye braandi pasand karne vaale south India ko chhodkar samooche desh ki sharaab ki difault chauis vhiski hai. Vaheen, white spirits ko aamtaur par kaukatel drink maana jaata hai. ' Elaaid bleindars 3.4 karod case ke saath pichhle saal duniyaabhar mein sabse adhik vhiski bechne waali company bani thi. India mein cheen ki baayajoo ya roosi vodaka jaisi koi paupular aur straung lokal drink naheen hai, isliye yahaan yooropiyn spirits ke lokal mainyufaikchard aur edapted varjan ka dabadaba hai, jise Indian med fauren likr yaani IMFL kaha jaata hai. Indian vhiski segameint ki sales mein lagbhag 90% share elaaid bleindars, United spirits aur perno rikaard ke braands ka hota hai. Pichhle saal desh mein sharaab ki sales growth ka kaaran 2017 ka lo base hai, jab Supreme court ke highway se jude order ke chalte Indian vhiski braands ki sales mein halki giraavat I thi. Adaalat ki taraf se state aur naishanal highway ke paas sharaab ki bikri par rok lagaane vaale order ke chalte ek tihaai yaani lagbhag 30,000 sharaab veindars ka kaam band ho gaya tha. Isse beer aur sharaab donon ki demand mein giraavat I thi. Thode samay baad court ne apne order ko lekar klairifikeshan jaari kiya, sharaab ki bikri ki sharton ko udaar banaaya aur sharaab ke kai aautalets ko dobaara khole jaane ki ijaajat di. Pashchim Bengal, Chhattisgarh aur Jharkhand ki sarkaar ne Delhi, Rajasthan, Kerala aur Tamil Nadu ki tarah sirf sarkaari companiyon ke jariye hi sharaab ki bikri ki ijaajat di, jisse kaarobaar ko lekar anishchitta badhi thi. Haalaanki companiyon ka kehna hai ki premium brand ki sales mein susti naheen I thi. Unka kehna hai ki jis desh mein har saal do karod yuva kaanooni taur par sharaab peene ki umr ke ho jaate hain, vahaan is segameint ki growth jaari rahane mein aashcharya waali koi baat naheen honi chaahiye.

Hik Hik Hurre 2018 Mein Sharaab Ki Sales Growth Chaar Saal Mein Sabse Jyaada Rahi https://www.angrejinews.com/pic/281696