Etam Se Thams Ap Ke Market Mein Seindh Lagaane Ki Taiyaari Mein Pepsiko

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Etam Se Thams Ap Ke Market Mein Seindh Lagaane Ki Taiyaari Mein Pepsiko

ratnaabhooshan nai Delhi mangalvaar ki der raat Infosys ke global head (digital maarketing) ashok lalla ne ek tweet kiya: 'Har baar jab main @pepsi etam ko dekhta hoon, mujhe thams ap ka khyaal aata hai. ' thams ap ke saath masaaledaar biryaani Andhra Pradesh ki men daait hai. Sabhi bevarejej mein straungest kaarboneshan vaala yah kola launch hone ke 30 saal baad bhi desh ka top bevarej bana huaa hai. Andhra Pradesh mein logon ko apne drink ki taraf atraikt karne ke liye pepsiko ne 4 saal pehle flaigaship kola pepsi ko ekstra fij (gas) ke saath pesh kiya tha. Company ki yah koshish kaamayaab naheen hui. Ab pepsiko etam ke jariye thams ap ke market mein seindh lagaane ki dobaara koshish kar rahi hai. Isi straiteji ke tahat usane etam launch kiya hai. Etam jyaada straung aur fij vaala kola hai. Industry eksaparts ka kehna hai ki thams ap ko number van pojeeshan se hataana aasaan naheen hai. Iske ameriki onar koka-kola ne bhi 1990 ke dashak ki shuruaat mein Indian market mein dobaara entry ke baad is deshi brand ko kamjor karne ki koshish ki thi. 36 saal pehle thams ap brand kriyet karne vaale ramesh chauhaan kehte hain, 'Maarketing support ke saath ya uske bagair thams ap number van kola bana huaa hai. . . Mujhe iske baare mein kuchh kehne ki jaroorat naheen hai. . . Kaumpititr chaahe koi bhi ho, isne apni majaboot jagah bana li hai. ' pepsiko ka kehna hai ki haaliya saalon mein etam usaka sabse bada launch hai. Company ne thams ap se mukaabale ke liye ise pesh kiya hai. Pepsiko ki vaais presideint (bevarej maarketing) deepika vauriyr is baare mein kuchh naheen bataateen ki etam ke edavarataaijameint mein pratidvandvi thams ap ka majaak udaaya gaya hai ya naheen. Unhonne kaha, 'Aid kainpen mein maaindales action ke bajaay maiskulainiti ka jyaada praasangik aur judne waali paribhaasha project ki gayi hai. ' vauriyr ne kaha, 'Tredishnali edavarataaijing aur mooveej mein purush kairektars ko avishvasaneeya aur badha-chadha kar dikhaaya jaata raha hai. ' pichhle kam se kam 10 saal se thams ap ke vigyaapan mein mardaanagi dikhaai ja rahi hai. Pehle Bollywood ke maacho actor Akshay Kumar ne iska promotion kiya aur ab Salman Khan kar rahe hain. Andhra Pradesh mein telugu superstar mahesh babu ne yah kaam kiya hai. Thams ap 14,000 karod rupae ke sauft dinrak market mein leedar hai. Iski market hissedaari 15 feesadi hai. Industry eksaparts thams ap par pepsiko ke hamle ko lekar bante hue hain.

Etam Se Thams Ap Ke Market Mein Seindh Lagaane Ki Taiyaari Mein Pepsiko https://www.angrejinews.com/pic/8119