Echayooel Ki Nai Kiraana Kaular Tyoon

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Echayooel Ki Nai Kiraana Kaular Tyoon

[ saagar maalaveeya | Mumbai ] munbai mein rahane waali homamekar savita Shetty ne jab kuchh grausari ki hom delivery ke liye apne pados ki dukaan mein phone kiya to unhein kaular ton ki bajaae Hindustan Unilever (echayooel) ke brand par diye ja rahe ofar aur pramoshanal package se judi jaankaari sunane ko mili. Iske baad Shetty ne apni shauping list mein ferabadal kiya aur unhonne kuchh aise praudakts ka order diya jo diskaaunt par mil rahe the. Yeh custom med kaular tyoon desh ki sabse badi kanjyoomar guds company Unilever ki nai maarketing straiteji hai. Company abhi Delhi aur Mumbai mein chhote kiraana dukaanadaaron ke saath milkar apni is straiteji ka pilot program chala rahi hai. Echayooel ke pravakta ne kaha ki company ki yeh koshish kiraana dukaanadaaron ke hom delivery business ko behtar banaakar unhein faayda pahunchaane ki hai. Unhonne bataaya, 'Khareedaaron ko kam samay mein hom delivery service dene ke liye ham ritelars ke saath saajhedaari kar rahe hain aur yeh saamaanya business ko aasaan banaane ki hamaari rananeeti ka hissa hai. ' is pahal se echayooel ko na keval apne kastamars ko apne praudakts ki taraf aakarshit karne mein madad milegi balki pratispardhi companiyon ke mukaabale vah apne praudakts ko kastamars tak jald pahuncha paaegi. Haalaanki, company ki is koshish mein kaust ka pahaloo bhi juda hua hai aur bade paimaane par is program ko laagoo karna pilot program ki safalta par nirbhar karega. Echayooel ne apni ejeeem mein is baat ke sanket diye the ki company yooneek edavarataaijing takaneek ki madad se nae kanjyoomars ke beech apne brand ko pahunchaane ke saath hi distribution network ka bhi vistaar karegi. 2012 mein company ki distribution kshamata 20 lakh aautalet ki thi jo 2013 mein badhkar 32 lakh aautalet tak pahunch gayi. Distribution kshamata ko badhaane ke liye company ne teleekaular aur distreebyootar selsaparsan ki madad li. Iske saath hi company ne graameen kshetron ke liye delivery karne vaale logon ko bhi haayar kiya. Maurningastaar India ki research enaalist suruchi jain ne kaha, 'Company apne praudakts ki bikri ke liye inovetiv tareekon ka istemaal kar rahi hai. Yuvaaon ke beech apne brand ki paith badhaane ke liye echayooel selafon aur Internet ke badhte istemaalake treind ka faayda utha rahi hai. ' jain ne kaha ki echayooel ke kul media kharch ka 24 feesadi hissa TV media se alag ja raha hai. Company ka maanana hai ki bhaarateeya parivaaron ke paas TV ke mukaabale mobile phone jyaada hain.

Echayooel Ki Nai Kiraana Kaular Tyoon https://www.angrejinews.com/pic/57272