Amool Ko Uske Ghar Mein Chunauti Degi Madar Dairy

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Amool Ko Uske Ghar Mein Chunauti Degi Madar Dairy

shramana Ganguly, Ahmedabad is baar garmi ke mausam mein ice-cream business ko lekar madar dairy aur amool ke beech jabaradast jang chhidne ja rahi hai. Madar dairy ne is baar amool ko uske ghar mein hi chunauti dene ki thaani hai. Naishanal dairy divlepameint board (enadeedeebi) ki sabsidiyri company madar dairy ne Bhaarat ke sabse bade ice-cream market Gujarat mein jabaradast kainpen ki shuruaat ki hai aur is dauraan vah sabse pehle Ahmedabad aur soorat ke market mein kadam rakhegi. Iske baad company aanand aur vadodara ka rukh karegi. Gujarat ko-oparetiv milk maarketing federation (jeeseeemaemaef) ka ghar hai jo amool brand ke naam se dairy praudakts ki bikri karti hai. Jeeseeemaemaef keval ice-cream ki bikri se saalaana 300 karod rupaye kamaati hai. Madar dairy mein froot aind vejitebal private limited mein dairy product ke business head shubhaasheesh baasu ne kaha, 'Ham jab bhi kisi market mein kisi bhi kaitegari mein kadam rakhate hain to hamaari najar us market mein sabse top pojishn haasil karne par hoti hai. Ham us market mein anya company ki haisiyat se kaarobaar naheen karna chaahate. ' Bhaarat mein ice-cream ka kul market 2,000 karod rupaye ka hai aur ismein Gujarat ki hissedaari 25 feesadi hai jabik amool ke paas ice-cream market ki 45 feesadi hissedaari hai. Keval Ahmedabad mein hi 30 feesadi ice-cream ki khapat hoti hai aur iske baad soorat ka number aata hai. Vaadeelaal industries ke emadi aur ice-cream mainyufaikcharars association ke prejideint raajesh Gandhi ne kaha, ' ek bhaarateeya saal bhar mein jahaan 450 mileeleetar ice-cream ki khapat karta hai vaheen ek gujaraati saalaana 600 mileeleetar ice-cream khaata hai. ' madar dairy ki in koshishon se beparavaah jeeemaemaef ke prabandh nideshak aar S sodhi ne bataaya , 'Ek dashak pehle madar dairy ne Gujarat ke market mein business karne ki koshish ki thi lekin vah safal naheen ho pai. Abhi tak madar dairy ki ice-cream keval hording par hi dikh raha hai. ' jaankaaron ke mutaabik, madar dairy Delhi market ka brand hai aur use Gujarat ke market mein business shuroo karne ke liye majaboot straiteji apanaani hogi. Company ki yojana Delhi aur Mumbai ki unit ke dam par Gujarat ke market mein utarane ki hai aur is vajah se company ko price ke maamale mein dabaav ki sthiti ka saamana karna pad sakta hai. Sales ke maamale mein bhi Gujarat mein company ko chunautiyon ka saamana kar pad sakta hai. Madar dairy Delhi-NCR mein apne booth ke jariye retail bikri karti hai lekin Gujarat mein use iske liye gali-mohalle ki dukaanon aur orgnaaijd retail aautalets par nirbhar hona padega. Jeeseeemaemaef apne 18,000 aautalets ki madad se Gujarat mein ice-cream ki bikri karti hai aur kisi nai company ke liye jeeseeemaemaef ke is network ka mukaabala aasaan naheen hoga.

Amool Ko Uske Ghar Mein Chunauti Degi Madar Dairy https://www.angrejinews.com/pic/51303