maikadaunalds

maikadaunalds corporation (McDonald's Corporation) NYSE: MCD, haimabargar fast food restaurant ki vishv ki sabse badi shrrunkhala hai, jo pratidin 58 million se jyaada graahakon ki seva karti hai.[1] khud ki pramukh restaurant shrrunkhala ke atirikt, maikadaunalds corporation ke paas 2008 tak pret A manager mein alpasankhyak hissedaari thi, yeh 2006 tak chipotal meksikn gril mein pramukh niveshak rahi thi,[2] aur 2007 tak Boston market restaurant shrrunkhala ka svaamitv bhi iske adheen tha.[3]

ek maikadaunalds restaurant ko freinchaaiji, sahabaddh ya swayam corporation dvaara sanchaalit kiya jaata hai. corporation ki aay kiraaye, rauyalti aur freinchaaiji dvaara di gayi fees, saath hi company dvaara sanchaalit restaurant mein hone waali bikri se bhi hoti hai. maikadaunalds ki aay teen varshon mein 27% badhkar 2007 mein $22.8 billion aur sanchaalan aamdani 9% badhkar $3.9 billion ho gayi.[4]

maikadaunalds mukhyat: haimabargar, cheejabargar, chiken utpaad, French fraais, naashte ki vastuen, sauft drinks, milkashek aur mishthaann aadi bechata hai. pashchimi deshon mein badhte motaape ke javaab mein aur apne utpaadon ki svaasthyavardhakata ki aalochna ka saamana karne ke liye, company ne apne menyu mein sanshodhan kiya aur salaad, machhali, raip tatha fal jaise svaasthyavardhak vikalpon ko sammilit kiya hai.

anukram

itihaas

1968 se 2003 tak istemaal kiya gaya maikadaunalds ka logo.yeh abhi bhi kuchh restaurant mein maujood hai.
ronaald maikadaunald ka sankalpana sanskaran.

yeh vyaapar 1940 mein sain barnaardino, California mein richrd aur mauris maikadaunald naamak bhaaiyon dvaara khole gaye restaurant ke saath aarambh hua tha. 1948 mein unke dvaara aarambh kiye gaye "speedi service system" ne aadhunik fast-food restaurant ki neenv rakhi thi. maikadaunalds ka mool shubhankar, haimabargar ke aakaar vaale sir par shef ki topi pahane hue ek aadmi tha, jiska naam "speedi" tha. speedi ko antat: ronaald maikadaunald dvaara 1967 mein badal diya gaya, jab company ne foole hue pairon waali poshak pahane jokar jaise aadmi ke roop mein apna pehla you.S. tredamaark darj kiya.

maikadaunalds ne, maikadaunalds ke naam par you.S. tredamaark ko pehli baar 4 May 1961 ko "drive-in restaurant seva" ke varnan ke saath darj kiya, jiska December 2009 ke ant tak nirantar naveeneekaran kiya jaata raha hai. usi varsh 13 sitmbar 1961 ko, company ne ativyaapi dvidhnushaakar "M" chinh (overlapping, double arched "M" symbo) ke ek logo tredamaark ko bhi darj kiya. ativyaapi dvidhaanushaakar "M" chinh logo ko 6 sitmbar 1962 ko asthaayi roop se tab hata diya gaya, jab ekal dhanushaakaar ko tredamaark ke roop mein darj kiya gaya jo shuruaat ke varshon mein maikadaunalds ke kai restaurant mein dikha. aaj upayog hone wala prasiddh dvidhaanushaakar "M" chinh, 18 November 1968 mein company dvaara iska you.S. tredamaark darj kiye jaane se pehle tak astitv mein naheen tha.

pehle maikadaunalds restaurant yoonaaited states, Canada, kosta rika, panaama, Japan, Netherland, Germany, Australia, fraans, L salvaador aur sveedan mein khole gaye.

vartamaan corporation ki sthaapana 15 April 1955[5]ko des plens ilinois mein re krok dvaara khole gaye freinchaaij restaurant ke saath hui thi, jo kul milaakar maikadaunalds ka nauvaan restaurant tha. krok ne baad mein company ke adhikaar maikadaunald bhaaiyon se khareed liye aur iska vishvavyaapi vistaar kiya aur 1965 mein company pablik stock market mein soocheebaddh ho gayi.[6] krok aakraamak roop se vyavasaaya karne ke liye prasiddh the, jisne maikadaunald bhaaiyon ko fast food vyavasaaya chhodne ke liye vivsh kar diya. vyaapaar ke niyantran ko lekar maikadaunald bhaaiyon aur krok ke beech shatruta chalti rahi, jiska varnan krok aur maikadaunald bhaaiyon, donon ki aatmakathaaon mein dekhne ko milta hai. maikadaunald bhaaiyon ke vaastavik restaurant ka sthaan ab ek smaarak mein paravartit ho chuka hai.[7]

kai antararaashtreeya baajaaron mein maikadaunalds ke vistaar ke saath, company vaishveekaran aur ameriki jeevanashaili ke prasaar ka ek prateek ban chuki hai. apne prabhutv ke kaaran yeh motaape, kaarporet naitikta aur upabhokta ke prati jimmedaariyon ko lekar saarvajanik bahas ka ek pramukh mudda bhi rahi hai.

kaurporet avlokan

tathya aur aankade

maikadaunalds "99 billion graahakon" ki seva mein laga hua hai.

maikadaunalds ke restaurant poore vishv mein 119 deshon[8] aur kshetron mein paae jaate hain aur har roj 58 million graahakon ki seva karte hain.[1] maikadaunalds poore vishv mein 31,000 restaurant sanchaalit karta hai aur 1.5 million se jyaada logon ki rojgaar deta hai.[8] company anya restaurant brand bhi sanchaalit karti hai, jaise paails kaife.

apne mukhya brand par dhyaan kendrit karte hue, maikadaunalds ne khud ko un shrrunkhalaaon se alag karna aarambh kiya, jinpar isne 1990 ke dashak ke dauraan adhigrahan kiya tha. company ke paas October 2006 tak chipotal meksikn gril mein adhiktam hissedaari thi, uske baad maikadaunalds ek stock hastaantaran ke maadhyam se chipotal se poornat: alag ho gaya.[9][10] December 2003 tak yeh donaatos pijja ka bhi svaami tha. 27 August 2007 ko maikadaunalds ne Boston market, san kaipitl partners ko bech diya.[11]

restaurant ke prakaar

jyaadaatar maikadaunalds restaurant inador aur kai baar aautador mein baithane ki vyavastha ke saath kaauntar seva aur gaadi ke maadhyam (drive-throo) se seva pradaan karte hain. kai deshon mein prasiddh drive-throo, auto-maik, pe end drive aur "maikadraaiv", mein praay: order dene, bhugataan karne aur saamana lene ke liye pruthak sthaan hote hain, yadyapi antim do charan aksar ekasaath hi hote hain; ise pehli baar 1975 mein erijona mein aarambh kiya gaya, jiska anusaran anya fast-food shrrunkhalaaon ne bhi kiya. is prakaar ka pehla restaurant Britain mein, failofeeld, greater meinchestar mein 1986 mein shuroo kiya gaya tha.[12]

kuchh deshon mein, "maikadraaiv" haaive ke kinaare sthit hota hai aur koi kaauntar seva ya baithane ka sthaan pradaan naheen karta hai. iske vipreet, ghani aabaadi vaale shaharon mein praay: drive-throo seva nishedh rahati hai. jyaadaatar shahari jilon mein, aise bhi kuchh sthaan hain jo drive-throo ke sthaan mein vauk-throo seva pradaan karte hain.

vishesh prasang vaale restaurant bhi maujood hain, jaise "saulid gold maikadaunalds", jo ki 1950 ke dashak ke rock-end-rol par aadhaarit restaurant hai.[13] Victoria, british Columbia mein, 24-kairet (100%) vaale sone ke jhoomar aur aisi hi anya prakaash ki vastuon wala ek maikadaunalds hai.

uchch gunavattaayukt kaufi aur aam logon mein kaufi ki dukaanon ki prasiddhi ke vartamaan chalan ko samaayojit karne ke liye, maikadaunalds ne maikakaife shuroo kiya, jo staarabaks ki shaili mein maikadaunalds restaurant ki kaife peshakash hai. maikakaife Australia ke maikadaunalds dvaara nirmit ek sankalpana thi, jise melaborn mein 1993 mein aarambh kiya gaya. aaj, jyaadaatar maikadaunalds restaurant mein maikakaife sthit hain, jo restaurant ke andar hi hote hain. tasmaaniya mein, pratyek store mein maikakaife sthit hain aur baaki raajya jald hi iska anusaran kar rahe hain. maikakaife ko nae kalevar mein unnayan karne ke baad, kuchh Australiaee stores ne bikri mein 60% pratishat tak ki vruddhi darj ki. 2003 ke ant tak poore vishv mein 600 se bhi adhik maikakaife sthaapit ho chuke the.

kuchh sthaan gas station/suvidha stores se jude hue hain,[14] jabki maikaeksapres naamak anya mein baithane ki aur/ya menyu ki seemit vyavastha hai ya ve shopping mall mein sthit hain. anya maikadaunalds Wall-Mart stores mein sthit hain. maikastaup vah sthaan hai jo truck chaalakon aur yaatriyon ko lakshit karta hai, jise truck staups par sevaaen dete paaya ja sakta hai.[15]

kreedaasthal (plegraaunds)

painorama shahar mein maikadaunalds, California dvaara taiyaar kiya gaya parivaar ke anukool chhavi

kuchh upanagaron aur vishisht nagaron mein kuchh maikadaunalds bade inador ya aautador kreedaasthalon ki suvidha pradaan karte hain. baul, gaddhe aur slaaids ke saath parichit kraul tube vaale pehle pleples ko 1987 mein yuesae mein shuroo kiya gaya tha aur uske baad jald hi kai anya ka nirmaan bhi kiya gaya. kuchh pleples kreedaasthalon ko "aar jim" kshetron mein parivrtit kiya ja raha hai.

naya svaroop

2002 ke dauraan Birmingham ke paas dyoodali taaun mein maik daunald ka restaurant.yeh puraane laal, sunahare aur gre poshaak mein hai.
daarlingatan, UK mein maikadaunalds. Europe mein maikadaunalds ka naya roop ek udaaharan hai.

2006 mein, maikadaunalds ne apne restaurant ki dijaaining ko parivrtit karke apne brand "fauraevar yang" ko shuroo kiya, jo 1970 ke baad se iska pehla bada reedijaain tha.[16][17]

2010 mein bainabari brij street mein maik daunald restaurant.iske androoni aur baahari hisson mein abhi bhi kramash: neela/gre/bhoora aur safed rang puta hua hai, jaisa 2002 se tha.


design mein maikadaunalds ka paaramparik peela aur laal rang sammilit tha, lekin laal ko teraakota se parivrtit kar diya gaya, peele ko jyaada ujjaval dikhaane dene ke liye sunahara kar diya gaya aur saath hi jaitoon ka rang aur bhoora-hara bhi jod diya gaya. inke svaroop ko prabhaavi banaane ke liye, restaurant mein plastic ka kam aur lakdi aur inton ka prayog jyaada kiya gaya, saath hi halki roshani utpann karne ke liye latakaane waali aadhunik laaits ka prayog kiya gaya. samakaaleen kala ya fremayukt tasveerein deevaaron par lagaai gayeen.

vyaapaar model

maikadaunalds corporation proparteej ke niveshak, restaurant ke freinchaaijr aur restaurant ke sanchaalak ke roop mein aay kamaata hai. kareeb 15% maikadaunalds restaurant ka svaamitv aur sanchaalan seedhe maikadaunalds corporation dvaara kiya jaata hai. anya ka sanchaalan vibhinn prakaar ke frainchaaij anubandhon aur aapasi sahayog ke dvaara kiya jaata hai. maikadaunalds corporation ka vyaapaarik model anya adhikaansh fast-food shrrunkhalaaon se kuchh bhinn hai. saadhaaran frainchaaij shulk aur maarketing shulk, jiski ganana bikri ke aadhaar par ki jaati hai, ke atirikt maikadaunalds kiraaya bhi vasoolata hai, jiski ganana bhi bikri ke aadhaar par hi ki jaati hai. kai frainchaaiji anubandhon ke roop mein, jo anubandh, aayu, desh aur sthaan ke anusaar bhinn-bhinn ho sakta hai, corporation vah sampatti khareed ya leej par le sakta hai, jinpar maikadaunalds ke frainchaaij sthit hain. sabhi sthitiyon mein na sahi, lekin jyaadaatar maamalon mein frainchaaiji apne restaurant ke sthaan ki maalik naheen hoti hai.

UK ka vyaapaar tantr alag hai, jahaaain par 30% se kam restaurant frainchaaiji par hain aur jyaadaatar company ke svaamitv mein hain. maikadaunalds apni frainchaaiji aur anya ko haimabargar university ok Brooke, ilinois mein prashikshit karta hai.

anya deshon mein, maikadaunalds restaurant ka sanchaalan maikadaunalds corporation aur anya sthaaneeya sansthaaon ya sarkaaron ke sanyukt udyam se kiya jaata hai.

neeti ke ek maamale ke roop mein, maikadaunalds frainchaaiji ko khaane ya anya cheejon ki bikri seedhe naheen karta hai, balki restaurant ke liye khaane aur anya cheejon ki vyavastha kisi teesare dal dvaara karavaata hai.

fast food nation ke erik sklosar (2001) ke anusaar, you.S. mein kareeb aath kaaryakartaaon mein se ek kuchh samay ke liye maikadaunalds ka karmachaari raha hai. (foks news par ek samaachaar ke anusaar yeh ankana das mein ek hai.) pustak yeh bhi darshaati hai ki maikadaunalds you.S. mein plegraaund ka sabse bada niji sanchaalak hai, saath hi saath gomaans, shookar-maans, aaloo aur seb ka sabse bada ekal kreta hai. maikadaunalds dvaara upayog kiye jaane vaale maans ka chayan mejabaan desh ki sabhyata ke anusaar bhinn hota hai.

sheyaradhaarak laabhaansh

maikadaunalds ne lagaataar 25 varshon tak sheyaradhaarakon ke laabhaansh ko badhaaya hai,[18] jisne ise esaendapi 500 divideind eristokret mein se ek banaaya hai.[19][20]

vivaad

American fast food udyog ke teevr vaishveekaran ke mukhya udahaaran ke roop mein, maikadaunalds praay: apne menyu, apne vistaar aur apne vyaapaarik prayogon ke liye vivaadon ke nishaane mein raha hai.

maiklibel traael, jise maikadaunalds restaurant banaam mauris end steel ke naam se bhi jaana jaata hai, is vivaad ka ek udaaharan hai. 1990 mein, landan greenapees (iska antarraashtreeya samooh greenapees se koi sambandh naheen hai) naamak ek chhote se samooh se kaaryakartaaon ne maikadaunalds ke vaataavaran, svaasthya aur kaarya ke record ki aalochna karte hue "vhaats raung vid maikadaunalds?" sheershak ke patrak vitrit kiye. corporation ne samooh ko likhkar ise rokane aur maafi maangane ki maang ki aur jab do kaaryakartaaon ne aisa karne se inkaar kar diya to unapar parivaad karne ke liye case kar diya gaya jo ki british naagrik kaanoon ke sabse lambe mukadamon mein se ek tha. maiklibel traael ka ek vruttachitr kai deshon mein dikhaaya ja chuka hai.

maikadaunalds ke virodh ke baavajood bhi, 2003 mein mariym vebastars vigyaan kaulijiat shabdakosh mein "maikajaub" shabd joda gaya.[21] iska arth hai "kam vetan wala kaarya jismein kam yogyata ki aavashyakta hoti hai aur jo unnati ke liye kam mauke pradaan karta hai."[22] mariym vebastar ko likhe gaye ek svatantr patra mein, jim kaintaaloopo, maikadaunalds ke poorv CEO ne is paribhaasha ko sabhi restaurant karmachaariyon ke chehare par tamaacha ki sanjnyaa dete hue iski ninda ki aur yeh kaha ki "maikajaub ki jyaada upayukt paribhaasha 'uttaradaayitv sikhaana' ho sakti hai" mariym-vebastar ne javaab diya ki "ham apni paribhaasha ki sateekata aur upayuktata par khade hain."[23]

1999 mein, French vaishveekaran virodhi kaaryakarta jos bov ne apne kshetr mein fast food ki shuruaat ka virodh karne ke liye aadhe bane maikadaunalds ko todfod diya.[24]

2001 mein, erik sklosar ki pustak fast food nation ne maikadaunalds ke vyaapaarik prayogon ki aalochna karne ki shuruaat ki. aalochakon ke beech ye bhi aarop the ki maikadaunalds (fast food udyog mein anya companiyon ke saath) logon ki sehat aur apne kaaryakartaaon ki saamaajik sthiti ki keemat par apne munaafein ko badhne ke liye apne raajanaitik prabhaav ka prayog kar raha hai. pustak mein maikadaunalds ki un vigyaapan takaneekon par bhi prashn kiya gaya tha jismein yeh bachchon ko lakshya banaata hai. jabki pustak mein anya fast food shrrunkhalaaon ki bhi charcha ki gayi thi, lekin ise mukhya taur par maikadaunalds par kendrit kiya gaya tha.

maikadaunalds vishv mein khilaunon ka sabse bada vitrak hai, jinhein yeh apne khaadya ke saath sammilit karta hai.[25] yeh aarop lagaaya gaya hai ki lokapriya khilaune ka upayog bachchon ko jyaada maikadaunalds food khaane ke liye protsaahit karta hai, is prakaar se vah bahut se bachchon ki sehat sambandhi samasya mein yaagadaan de raha hai, jismein motaape ka badhna bhi shaamil hai.[26]

2002 mein, shaakaahaari samooh ne, jismein jyaadaatar hindu aur bauddh the, maikadaunalds par French fraais ko shaakaahaari bataakar galat tareeke se pradarshit karne ke liye safalataapoorvak mukadama kiya, jabki usamein gomaans ka shoraba tha.[27]

chikn jaisi vesh-bhoosha mein ek bauni peta (PETA) kaaryakarta, times square maikadaunalds ke ek prabandhak ke saath company ke pashu kalyaan maanakon par tark karti hui.

isi beech peepal for the ethikl treetameint of enimls (peta), maikadaunalds par apne un pashu kalyaan maanakon ko badalne ke liye nirantar dabaav banaaye tha, jis vidhi se uske aapoortikrta chikn ki hatya karte hain.[28] sanyukt raajya mein jyaadaatar prosesar poorn jaagrat pakshi ko baandhakar usaka gala kaatne se pehle use bijli ke aavesh vaale paani se gujaarte hain.[29] peta ki yeh daleel hai ki chidiyon ko maarane ke liye gas ka prayog karna kam kroor hai ("kantrold etmosafiyr kiling" ya seeeke kehte hain)[30] seeeke aur "kantrold etmosafiyr staning" (seeees) donon ka prayog Europe mein praay: hota hai.[31]

mauragan sparlauk ki 2004 ki vruttachitr film super saaij mi yeh bataati hai ki maikadaunalds ke food samaaj mein motaape ka sankraman faila rahe hain aur yeh ki company apne graahakon ko apne khaane ke baare mein poshan ki soochana dene mein asafal hain. film ke pehle pradarshan ke chh: hafton ke baad, maikadaunalds ne yeh ghoshana ki ki vah super saaij vikalp hata raha hai aur adalt haippi meal ka nirmaan kar raha hai.

maikadaunalds ki murgiyon ko khilaaya jaane wala soya ki aapoorti krushi ki vishaal company Kargil dvaara ki jaati hai aur yeh seedhe braajeel se aata hai. greenapees yeh aarop lagaata hai ki soya na keval braajeel mein amejn ke varsha vanon ko nasht kar raha hai, balki soya kisaan anya gunaahon mein bhi doshi hain, jaise ki svadeshi logon ki jameen par aakraman aur gulaami. aarop yeh hai ki maikadaunalds Kargil ka client hone ke naate in krutyon mein bhaageedaar hai.[32]

bachaav mein tark

janta ke dabaav ki pratikriya mein, maikadaunalds ne apne menyu mein jyaada svaasthyavardhak vikalpon ko jodne ki koshish ki aur apne rojagaar postars ke liye ek naya naara shuroo kiya: "maikajaub bura naheen hai."[33] (maikajaub shabd ka prayog pehli baar 1980 ke madhya mein kiya gaya[34] aur baad mein kanaadiyn upanyaasakaar daugalas kaupalaind ki pustak jenereshan ex se yeh prasiddh hua, yeh shabd kam ummeedon ya laabh aur thodi suraksha vaale kam vetan aur pratibhaaheen kaarya ke liye saamaanya shabd ban gaya.) maikadaunalds ka is vichaar se matabhed raha. 2007 mein, company ne aayarish television par "kya aap iske saath career chaaheinge?" ke naare ke saath ek vigyaapan abhiyaan chalaaya, jismein yeh bataaya ki unke kaarya mein kai sambhaavnaaen hain.

khaane ke nirmaan mein upabhoktaaon ke badhte rujhaan par ek aadesh mein, is fast-food shrrunkhala ne haal hi mein kaufi ki faliyon aur doodh ke apne aapoortikrta ka badla hai. UK ke pramukh kaaryakaari adhikaari Steve istarabruk ne kaha: "british upabhoktaaon mein us khaane aur peya ki gunavatta, srot aur neeti mein dilchaspi badhti ja rahi hai, jise ve khareed rahe hain." maikadaunalds ki kaufi ab ek sanrakshan samooh renafaurest gathabandhan dvaara pramaanit stock se li gayi faliyon se nikli jaati hai. isi prakaar, iski garm drink aur milkasheks ke liye upayog hone vaale doodh ko kaarbanik sroton se parivrtit kar diya gaya hai, jo UK ke kaarbanik doodh ke utpaadan ka 5% ho sakta hai.[35]

maikadaunalds ne 22 May 2008 ko yeh ghoshana ki ki, you.S. aur Canada mein, vah apni French fraais ke liye cooking oil ka prayog karega, jismein koi traans vasa naheen hoti hai aur apni bek ki gayi vastuon, kachaudi aur kukeej ke liye saal ke ant tak kaurn aur soya tel ke saath kenola aadhaarit tel ka prayog karega.[36][37]

maarane ke seeeke ya seeees vidhiyon ka prayog karne vaale pradaayakon se chiken praapt karne ke sambandh mein, maikadaunalds kehta hai ki use yeh lagaane ke liye ki kya vartamaan mein upayog ho rahi koi seeees pranaali pashu kalyaan maanakon se ishtatam hai, kuchh jyaada shodh karne ki aavashyakta hai.[38]

paryaavaran sambandhit record

April 2008 mein, maikadaunalds ne yeh ghoshana ki ki uske Sheffield restaurant mein se 11 baayomaas pareekshan kar rahe hain jisne uske kachade aur kaarban padachinh ko us kshetr mein aadha kar diya tha. is pareekshan mein, violiya paryaavaran service restaurant se kachara ikaththa karta tha aur usaka prayog ek power plant mein oorja ka nirmaan karne ke liye karta tha. maikadaunalds ki yojana is project ka vistaar karne ki hai, yadyapi you.S. mein baayomaas power plaants ki kami is project ko kisi bhi samay ek raashtreeya maanak banane se rokegi.[39] iske alaava, Europe mein, maikadaunalds vanaspati tel ko deejl traks ke indhan mein parivrtit karke pun:prayog kar raha hai.[40]

isse bhi aage, maikadaunalds apne kuchh utpaadon ke liye paatr ka nirmaan karne ke liye kaurn aadhaarit baayoplaastik ka prayog kar raha hai. haalaanki ve udyog jo is utpaad ka prayog kar rahe hain, kaarban ki 30% se 80% tak ki bachat ka daava karte hain, lekin ek gaarjiyn shodh kuchh aur darshaata hai. parinaam bataate hain ki is prakaar ki plastic anya paaramparik plaastiks ki tarah aasaani se jameen mein nasht naheen hoti hai. is plastic ki punaraavrutti karne ke liye lagne waali atirikt oorja ke kaaran greenahaaus gaison ka uchch utsarjan hota hai. saath hi, ye plastic dooshit apashisht nikaal sakti hai jis kaaran se punaraavrutti hone waali anya plastic bhi avikreya ho jaati hain.[41]

ameriki paryaavaran suraksha agency jyaada upayukt paikejing ko design karke aur punarnaveeneekaran-saamagri vastuon ke upayog ke prachaar karke thos apashisht ko kam karne ke liye maikadaunalds ke nirantar prayaason ko sveekrut kar chuki hai.[42] maikadaunalds yeh bataata hai ki vah prabhaavi roop se vidyut oorja ko prabandhit karke, vastuon ke punarnaveeneekaran aur pun:prayog dvaara praakrutik sansaadhanon ka sanrakshan karke aur restaurant mein jal prabandhan ki samasya ka pata lagaakar paryaavaran netrutv ki or samarpit hai.[43]

apne restaurant mein 25% tak oorja ke kam prayog karne ke prayaas mein, maikadaunalds ne 2009 mein Chicago mein ek mool restaurant shuroo kiya hai, jiska prayojan iske model ka prayog vishv mein apne anya restaurant mein karna hai. imaarat ke pichhle prayaason par, vishesh roop se vah restaurant jo isne sveedan mein 2000 mein shuroo kiya tha, jo praayojit roop se harit sujhaavon ko sangathit karne ka iska pehla prayaas tha, maikadaunalds ne Chicago ke sthaan ki dijaain puraane aur nae vichaaron ko milaakar oorja bachaane ke liye ki, jaise toofaan ke paani ka prabandhan, jyaada praakrutik raushani ke liye roshanadaan ka prayog karna aur pun:nirmit saamagriyon se nirmit vibhaajanon aur tebalataups ki sthaapana karna.[44]

jab maikadaunalds ne 1970 mein apni paryaavaran neetiyon ke liye aalochna praapt ki, to isne srot katauti ke prayaason ke or thos kadam uthaana aarambh kiya.[45] udaaharan ke liye, 1970 mein ek "ausat bhojan"- ek bada maik aur ek drink mein 46 gram ki paikejing ki aavashyakta hoti thi; aaj iske liye keval 25 gram ki aavashyakta hai, arthaat 46% ki katauti.[46] iske alaava, maikadaunalds kola ke liye dilevari truck se storej kantenar mein seedhe sirp bharne waali ek vitran pranaali rakhakar madhyasth paatr ki aavashyakta ko samaapt karke, pratyek saal paikejing ke do million pound bachaata hai.[47] kul milaakar, paikejing aur utpaad mein vajan ki katauti, saath hi saath vistrut paikejing ka badhta upayog har saal paikejing ke 24 million pound bachaata hai.[48]

kaanooni maamale

maikadaunalds kai mukadamon aur anya kaanooni masalon mein sammilit raha hai, jinmein se jyaadaatar tredamaark vivaad rahe hain. company ne kai khaadya vyaapaaron ko kaanoonan dhamaki di, jabatak ki unhonne apne vyaapaarik naam se "Mc" ya "Mac" ko hata naheen liya. ek ullekhaneeya case mein, maikadaunalds ne maikadaunald naamak ek skautish kaife par case kiya, yadyapi is prashn mein yeh vyaapar ek shataabdi se bhi jyaada peechhe le jaata hai (sherif court glaasago aur strethkelvin, 21 November 1952). 8 sitmbar 2009, malesiyn maikadaunalds sanchaalan khud ko maikakari kehne vaale ek restaurant ko band karavaane ka mukadama haar gaya. maikadaunalds, Malaysia ki uchchatam court, the federal court mein apni appeal haar gaya.[49]

isne kai maanahaani ke mukadame bhi kiye hain. udaaharan ke liye, maiklibel case mein, maikadaunalds ne do kaaryakartaaon par uske vaataavaran, kaarya aur svaasthya record par aakraman karne vaale patrak baantane ke liye mukadama kiya tha. UK kaanoon ke itihaas mein sabse bade case ke baad, maikadaunalds yeh darshaane ke liye takaneeki jeet jeeta ki kuchh aarop asatya the. maiklibel case maikadaunalds ke liye ek badi pablik rileshan museebat bhi tha, kyonki judge ne bhi yeh paaya tha ki patrak mein di gayi aadhi se jyaada baatein satya thi, jinmein se jyaadaatar kaaryakartaaon ke mat the aur iseeliye vichaaraneeya naheen the.

maikadaunalds ne kai mukadamon mein khud ka bachaav kiya, jismein kaaryakartaaon ke adhikaar bhi shaamil hai. 2001 mein, company par landan ke apne ek restaurant mein gairkaanooni roop se rojagaar dene aur baal shram karavaane ke liye british magistrate dvaara £a12,400 ka juramaana lagaaya gaya. ise baal shram ki sthiti se sambandhit kaanoon ko todne ke liye kisi company par lagaaya sabse bada jurmaana man jaata hai. April 2007 Perth, pashchimi Australia mein, maikadaunalds apni ek dookaan mein 15 varsh ki aayu se kam umr ke bachchon ko rojagaar dene se sambandhit 5 abhiyogon mein doshi paaya gaya aur usapar 8,000 ostraliyn dollar ka jurmaana lagaaya gaya.[50]

sanbhavat: maikadaunalds se sambandhit sabse kukhyaat kaanooni maamala 1994 ka maikadaunalds kaufi maamale ka nirnaya tha.

maikadaunalds American aaidal ki moorti ke prachaar mein, vah moorti jo "new vev nigel" ka pratinidhitv kar rahi thi, usane aisa kuchh pahana tha jo kaafi had tak devo ke enarji dom se milta tha, jise band ke elbam ke kavar freedom of chauis par pradarshit kiya gaya tha. moorti ki chhavi ke atirikt, yeh ek tyoon bhi baja raha tha jo devo ke gaane "Doctor ditroit" ka badla hua sanskaran lag raha tha. enarji dom devo ka kaupeeraait aur tredamaark hai aur usane maikadaunalds ke viruddh kaanooni kaaryavaahi ki.[51]

utpaad

maikadaunald ka big maik kaumbo bhojan French fraaij aur koka kola ke parosa gaya.
inhein bhi dekhein: McDonald's products (international)

maikadaunalds mukhya roop se haimabargar, vibhinn prakaar ke chiken saindavich aur utpaad, French fraais, sauft drinks, naashte ki vastuen aur mishthaann bechata hai. jyaadaatar baajaaron mein, maikadaunalds salaad aur shaakaahaari cheejein, raip aur anya sthaaneeya vastuen upalabdh karaata hai. Portugal ekamaatr aisa desh hai jahaaain maikadaunalds soop bhi pradaan karta hai. maanak menyu se hatkar sthaaneeya cheejon ki or jhukna iski ek visheshata hai jiske liye yeh shrrunkhala vishesh roop se jaani jaati hai aur yeh ya to kshetreeya nishedhon ka paalan karne (jaise ki Bhaarat mein gomaans ke prayog ka dhaarmik nishedh) ya fir sthaaneeya baajaar ke lokapriya khaadya padaarth upalabdh karaane ke liye kiya jaata hai (jaise indonesiya mein maikaraais ki bikri).

mukhyaalaya

maikadaunalds plaaja, maikadaunalds ke mukhyaalaya

maikadaunalds ka mukhyaalaya parisar, maikadaunalds plaaja, ok Brooke, ilinois mein sthit hai. yeh sthaan poorv mukhyaalaya ke nirmaan-sthaan aur ok Brooke ke sansthaapak paul butler ke astabal kshetr ke paas sthit hai.[52] maikadaunalds, Chicago loop ke andar sthit office se ok Brooke mein 1971 mein sthaanaantarit hua tha.[53]

vigyaapan

maikadaunalds dashakon se vyaapak roop se vigyaapan karta aa raha hai. saamaanya media (television, radio aur samaachaar patra) ke atirikt, company hordings aur saainej ka kaafi prayog karti hai, chhoti league se lekar olympic khelon jaise khel kaaryakramon ko aayojit karti hai aur sabhi prakaar ke sthaaneeya kaaryakramon mein apne logo ke saath oreinj drink ke sheetal-peya bhi upalabdh karaati hai. baharahaal, television ne hamesha company ki vigyaapan rananeeti mein ek keindreeya bhoomika nibhaai hai.

vartamaan tak, maikadaunalds, yoonaaited states ke vijnyaaapanon mein 23 alag-alag naaron, saath hi chayanit deshon aur kshetron mein kuchh anya naaron ka prayog bhi kar chuka hai. samay-samay par ise apne abhiyaanon ke kaaran samasyaaon ka saamana bhi karna pada hai.

bachchon ke vigyaapan

khel puraskaar aur sammaan

dekhein Category:McDonald's High School All-Americans

vaishvik sanchaalan

inhein bhi dekhein: List of countries with McDonald's franchises
maikadaunald restaurant vaale desh

maikadaunalds vaishveekaran ka dyotak ban gaya hai, kai baar ise samaaj ka "maikadaunaldaijeshan" bhi kaha jaata hai. ikaunomist samaachaar patra "big maik index" ka prayog karta hai: vishv ki vibhinn mudraaon mein big maik ke moolya ki tulana, jiska prayog in mudraaon ki kraya shakti samata ka nirnaya lene ke liye kiya ja sakta hai. skaindineviyaai desh paanch sabse mahange big maiks mein se chaar ke saath big maik index mein sabse aage hain. July 2008 tak Norway mein vishv ka sabse mahanga big maik tha, jabki sabse saste big maik mein Malaysia ka naam aata hai.[krupaya uddharan jodein]Thomas freedamain ne ek baar kaha tha maikadaunalds vaale deshon ka aapas mein kabhi bhi yuddh naheen hua hai.[54][Full citation needed] haalaanki, "golden aarchej ka sangharsh nivaaran siddhaant" poornataya satya naheen hai. 1989 mein United states ka panaama par hamla, 1999 mein Serbia par naato ki bamabaari, 2006 ka Lebanon yuddh aur 2008 dakshin osetiya ka yuddh iske apavaad hain.

kuchh paryavekshakon ka kehna hai ki company ko is baat ka shreya diya jaana chaahiye ki jis baajaar mein bhi isne pravesh kiya hai, vahaan ki seva gunavatta mein sudhaar dekha gaya hai. golden aarches East naam ke ek adhyayan mein maanav vijnyaaaniyon ke ek samooh ne poorvi Asia,[55] aur vishesh roop se haaaing kaaaing par maikadaunalds ke prabhaav ka adhyayan kiya. jab yeh 1975 mein haaaing kaaaing mein shuroo hua, to maikadaunalds svachh shauchaalaya pradaan karne wala pehla restaurant tha, jisne graahakon ko anya restaurant aur sansthaan se bhi samaan prakaar ki svachhata ki maang karne ke liye prerit kiya. maikadaunalds ne haal hi mein cheen ki doosari sabse badi tel company sinopek ke saath saajhedaari ki hai, kyonki yeh cheen mein anek drive-throo restaurant shuroo karke niji vaahanon ke badhte upayog ka faayda uthaana chaahati hai.[56] November 2009 mein maikadaunalds ne French lalit kala myoojiym, loovar (Louvre) ke saath uske parisar ke andaragraaund pravesh maarg par maikadaunalds restaurant aur maikakaife shuroo karne ka anubandh kiya.[57]

inhein bhi dekhein

Chicago portal
Illinois portal
Companies portal
Food portal
  • fast food nation, erik sklosar ki pustak
  • maadaunal, uttari Iraq mein milte-julate naam ke tahat sanchaalit ek restaurant
  • maiksim, maikadaf end maikado, mauntriyl, kyubek, Canada mein maikadaunalds ke sangh sambandhi documentary film.
  • maikadaunaldaaijeshan, samaajashaastri ritjr George dvaara us prakriya ka varnan karne ke liye prayukt shabd, jiske dvaara ek samaaj fast-food restaurant ke gunon ka avagrahan karta hai.
  • maikadaunalds video game, ek upahaasaatmak khel jismein khilaadi ko maikadaunalds prabandhan ki bhoomika mein rakha jaata hai.
  • Don gorsake, maikadaunalds ka ek samarthak, jisne 20,000 se adhik big maik haimbargar khaae hain. vah gineej book of world rikaurds mein soocheebaddh hai aur super saaij mi mein pradarshit kiya ja chuki hai tatha maikadedi naam ki film bhi uske oopar bani hai.
  • super saaij mi, maurgan sparlauk dvaara ek vruttachitr.
  • maikaheppi diwas

pratidvandvi

  • bargar King - doosari sabse badi bargar shrrunkhala
  • sabave (restaurant) - sabse badi ekal brand restaurant shrrunkhala
  • yam! - sabse badi malti-brand restaurant shrrunkhala


sandarbh

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  2. "Chipotle, McDonald's Complete Separation". http://phx.corporate-ir.net/phoenix.zhtml?c=194775&p=irol-newsArticle&ID=916004&highlight.
  3. "MCD 10-K 2007, Item 1, pg. 1". http://www.shareholder.com/mcd/EdgarDetail.cfm?CIK=63908&FID=1193125-08-37220&SID=08-00#D10K_HTM_TOC84398_8. [mrut kadiyaaain]
  4. "MCD 10-K 2007, Item 6, pg. 9". http://www.shareholder.com/mcd/EdgarDetail.cfm?CIK=63908&FID=1193125-08-37220&SID=08-00#D10K_HTM_TOC84398_8. [mrut kadiyaaain]
  5. "McDonald's history 1954-1955". www.mcdonalds.com. http://www.mcdonalds.com/corp/about/mcd_history_pg1.html. abhigman tithi: 2008-06-22.
  6. "McDonald's history 1965-1973". www.mcdonalds.com. http://www.mcdonalds.com/corp/about/mcd_history_pg1/mcd_history_pg3.html. abhigman tithi: 2008-06-22.
  7. maikadaunalds history Route-66.com se[mrut kadi]
  8. a aa http://www.mcdonalds.ca/en/aboutus/faq.aspx, 8 May 2008 ko praapt kiya gaya
  9. brand, raakel. (2006-12-23) "chipotal faaundar head big dreams"[mrut kadiyaaain] rauki maaunten news. 2009-10-07 ko praapt kiya gaya.
  10. "McDonald's sets October deadline to sell Chipotle stock". Denver Business Journal. BizJournals.com. July 25, 2006. http://denver.bizjournals.com/denver/stories/2006/07/24/daily20.html. abhigman tithi: 2009-08-10.
  11. "McDonald's Wraps Up Boston Market Sale". Dow Jones & Company, Inc. News Services. 2007-08-27. Archived from the original on 2007-09-28. http://web.archive.org/web/20070928010947/http://www.smartmoney.com/bn/ON/index.cfm?story=ON-20070827-000332-1731&hpadref=1. abhigman tithi: 2007-08-28.
  12. ketararisrch - maikadaunalds restaurant
  13. "solidgoldmcdonalds.com". solidgoldmcdonalds.com. http://solidgoldmcdonalds.com/. abhigman tithi: 2010-08-27.
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  15. "MCDONALD'S SERVES UP 'MCSTOP' -- ITS RESTAURANT FOR BIG CROWDS". http://nl.newsbank.com/nl-search/we/Archives?p_product=MH&s_site=miami&p_multi=MH&p_theme=realcities&p_action=search&p_maxdocs=200&p_topdoc=1&p_text_direct-0=0EB3604178F30F7B&p_field_direct-0=document_id&p_perpage=10&p_sort=YMD_date:D&s_trackval=GooglePM.
  16. "McDonald's wants a digital-age makeover". http://moneycentral.msn.com/content/invest/extra/P150732.asp?GT1=8180.
  17. "Mickey D's McMakeover". http://www.businessweek.com/magazine/content/06_20/b3984065.htm.
  18. Baertlein, Lisa (September 24, 2009). "''McDonald's raises cash dividend by 10%'' Reuters.com, retrieved 9/28/2009". Reuters.com. http://www.reuters.com/article/rbssConsumerGoodsAndRetailNews/idUSN2447000720090924. abhigman tithi: 2010-08-27.
  19. "Definition of S&P 500 Aristocrat at Investopedia". Investopedia.com. http://www.investopedia.com/terms/s/sp-dividend-aristocrats.asp. abhigman tithi: 2010-08-27.
  20. "List of 2009 Dividend Aristocrats via Seeking Alpha, retrieved 10/1/2009". Seekingalpha.com. 2008-12-23. http://seekingalpha.com/article/111974-s-p-s-2009-dividend-aristocrats-who-made-the-cut. abhigman tithi: 2010-08-27.
  21. "CNN.com - Merriam-Webster: 'McJob' is here to stay - Nov. 11, 2003". Archived from the original on 2003-11-18. http://web.archive.org/web/20031118175336/http://www.cnn.com/2003/SHOWBIZ/books/11/11/offbeat.mcjob.ap/. [mrut kadiyaaain]
  22. "McJob". Merriam-Webster's Online Dictionary. 1986. http://www.merriam-webster.com/dictionary/mcjob. abhigman tithi: 2009-11-29.
  23. AFP (November 12, 2003). "McDonald's upset over McJob title". http://www.abc.net.au/news/newsitems/200311/s987302.htm. abhigman tithi: October 18, 2009.
  24. "José Bové". BBC. http://www.bbc.co.uk/bbcfour/documentaries/profile/jose_bove.shtml. abhigman tithi: 2008-05-29. "In 1999, Bove spent another three weeks in jail after he led activists in the destruction of - guess what - a branch of McDonald's. For Bove, the golden arches represent the industrialization of all food production, the worst of "malbouffe - bad food". For the anti-global movement, his imprisonment made him one of its first martyrs."
  25. Smith, Andrew F. (2007). The Oxford companion to American food and drink. Oxford University Press US. pa॰ 371. aai॰aऍsa॰abee॰aऍna॰ 9780195307962.
  26. Katz, Neil (2010-06-23). "McDonald's and Toy Lawsuit: Are "Happy Meals" Tricking Kids?". CBS News. Archived from the original on 2012-07-22. https://archive.is/11Zx. abhigman tithi: 2010-09-14.
  27. "Letter from McDonald's headquarters claiming fries are vegetarian". http://hbharti.com/h_bharti_mcd/mcdonlads%20_letter_05_05_93.jpg.
  28. David stret, "maikadaunalds bigin embushd bye peta (peeiteee)," ChicagoBusiness.com. 11 fravari 2010.
  29. Cathrine glovar, "peta (peeiteee) varsej maikadaunalds: nist ve too kill A chikn," beeenaiti (BNET) 20 fravari 2009.
  30. peta, "maikakroolti, I'M hetin' it," McCruelty.com, 14 November 2010 ko antim ekses kiya gaya.
  31. glovar.
  32. Greenpeace International (April 2006). "We're trashin'it, How McDonald's is eating up the Amazon" (PDF). http://www.greenpeace.org.uk/media/reports/were-trashin-it. abhigman tithi: 2008-12-15.
  33. Sweney, Mark (2006-04-20). "Not bad for a McJob?". London: The Guardian. http://www.guardian.co.uk/media/organgrinder/2006/apr/20/post3. abhigman tithi: 2009-03-30.
  34. "mariym-vebastar: 'maikajaub' is heyar too stay". associated press . 11 November 2003.
  35. Ian Ashbridge (2007-07-03). "McDonald's milk goes organic - 03/07/2007 - FarmersWeekly". Fwi.co.uk. http://www.fwi.co.uk/Articles/2007/07/03/104864/mcdonalds-milk-goes-organic.html. abhigman tithi: 2010-08-27.
  36. "ibtimes.com, McDonald's Holds down Dollar Meal, Making Menu Healthier". http://www.ibtimes.com/articles/20080522/mcdonald-039-holds-down-dollar-meal-making-menu-healthier.htm. [mrut kadiyaaain]
  37. "McDonald's says all US French fries cooked in zero-trans-fat oil". www.gmanews. http://www.gmanews.tv/story/96850/McDonalds-says-all-US-french-fries-cooked-in-zero-trans-fat-oil.
  38. maikadaunalds, "report of di kaurporet responsibliti kameeti of di board of daayarektars of maikadaunalds kaurporeshan," 19 November 2009.
  39. "maikadaunalds helas sakses of vest-too-enarji trial" businessgreen.com. 14 April 2008. 22 April 2008 ko praapt kiya gaya.
  40. "lokal woman kriyets inavaayarameintal-freindali web site" herald-dispatch.com. 19 April 2008. 22 April 2008 ko praapt kiya gaya.
  41. "'sastenebal' baayo-plastic kain demej di inavaayarameint" guardian.co.uk. 26 April 2008. 6 May 2008 ko ekses kiya gaya.
  42. "U.S. Environmental Protection Agency". http://www.epa.gov/wastewise/industry/id-food.htm. abhigman tithi: April 17, 2008.
  43. "McDonald's Corporation website". http://www.mcdonalds.com/corp/values/place/environment.html. abhigman tithi: April 17, 2008.
  44. Goodman, Matthew (April 5, 2009). The Sunday Times Big Mac, hold the CO2. http://business.timesonline.co.uk/tol/business/industry_sectors/retailing/article6035749.ece The Sunday Times.
  45. "National Pollution Prevention Center for Higher Education" (PDF). http://www.umich.edu/~nppcpub/resources/compendia/CORPpdfs/CORPcaseA.pdf.
  46. [Environmental "Defense Fund. Task Force Report. p. 42."]. Environmental.
  47. [Environmental "Defense Fund and McDonald's Corporation. Waste Reduction Task Force Final Report. Oak Brook, IL: McDonald's, 1991. p. 22."]. Environmental.
  48. [McDonald's "Corporation. McDonald's Packaging — The Facts. Oak Brook, IL: McDonald's, 1990. p. 7."]. McDonald's.
  49. BBC online news aartikl dinaank 8 sitmbar 2009- http://news.bbc.co.uk/2/hi/8243270.stm
  50. "McDonald's fined for employing underage workers". ABC News Online. 2007-04-12. Archived from the original on 2007-04-18. http://web.archive.org/web/20070418214623/http://www.abc.net.au/news/newsitems/200704/s1895071.htm. abhigman tithi: 2007-04-12.
  51. Caro, Mark (2008-06-26). "Devo looks to whip McDonald's good". Chicago Tribune. http://featuresblogs.chicagotribune.com/entertainment_popmachine/2008/06/devo-looks-to-w.html. abhigman tithi: 2008-06-27.
  52. steel, jefri. "ok brook history in kaaring hainds society presideint is part of vilejej cheinjing heritej." Chicago tribyoon . 29 July 1998. prushth 88. 17 September 2009 ko praapt kiya gaya.
  53. kraus, Robert. "inasaaid haimbargar central." Chicago tribyoon . 9 January 1972. jee18. 17 September 2009 ko praapt kiya gaya.
  54. "di leksas end di oliv tri". thomaslfriedman.com. 4 June 2007 ko praapt kiya gaya.
  55. stainaford university press, 1998, James Watson L. dvaara
  56. "McDonald's deal with oil company marries China's new love of fast food, cars". http://www.canada.com/topics/finance/story.html?id=e4cdb03e-6e89-4df4-a38b-187283fdeab3&k=65519.
  57. Samuel, Henry (October 4, 2009). "McDonald's restaurants to open at the Louvre". Telegraph.co.uk (London). http://www.telegraph.co.uk/news/worldnews/europe/france/6259044/McDonalds-restaurants-to-open-at-the-Louvre.html.

agrim pathan

  • “aMcDonald's”. International directory of company histories (3rd) 67: 108–109. (2004). sampaadak: Thomas Derdak and Jay P. Pederson. St. James Press.
  • Love, John F. (April 1987). "Big Macs, Fries, and Real Estate". Financial Executive (4): pgs 20–26.

baahya kadiyaan

Wiktionary-logo-en.png
maikadaunalds ko vikshanari,
ek mukt shabdakosh mein dekhein.
samaachaar
  • seebeesi archive Moscow maikadaunalds (1990) ke udghaatan par seebeesi television report.


saaaincha:McDonald's saaaincha:Fast food restaurants

saaaincha:UK Food