Saaikal Par Paan Masaala Bechne Se Lekar 3700 Karod Ke Ghotaale Tak Vikram Kothaari Ka Safar

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Saaikal Par Paan Masaala Bechne Se Lekar 3700 Karod Ke Ghotaale Tak Vikram Kothaari Ka Safar

Praveen mohata, Kanpur Bankon se liye gaye karj ke kisse aam hone ke baad surkhiyon mein aae vikram kothaari aur unke pita ke parivaar ke sangharsh ki kahaani lambi hai. Vikram ke pita kabhi Kanpur mein saaikal chalaakar paan masaala bechate the. Dheere-dheere 'Paan Parag' chha gaya. Kothaari samooh ka vyaapaar charam par pahuncha to bantavaara ho gaya. Vikram ke bade bhaai deepak ab bhi kaarobaar kar rahe hain. Saaikal se hui thi shuruaat Jaankaaron ke anusaar, vikram ke pita manasukh kothaari 50 ke dashak mein Kanpur mein saaikal chalaakar paan masaala bechate the. 60 ke dashak mein paarale praudakts ka Kanpur kshetr ka distribyooshan lene ke baad kothaari parivaar majaboot hone laga. Is beech, Kanpur mein paan masaale ke pehle brand tabaadashaah pasand' ke band hone ke baad 'Paan bahaar' ko takkar dene ke liye market mein 'Paan Parag' utaara gaya. 70 ke dashak ki shuruaat mein 5 rupaye ke 100 gram ke paan masaale ke dibbe ne desh-videsh mein aisi dhoom machaai ki paan masaale ka doosra naam hi 'Paan Parag' ho gaya. Dheere-dheere yeh khaadi deshon, America aur Europe tak pahuncha. Lagaataar badhte kaarobaar ne group ko bulandiyon tak pahuncha diya. Is beech paan masaale ke alaava 'Rotomaik pen', 'Yas mineral vautar' launch kiye gaye. In utpaadon ne kai sthaapit brainds ki haalat patali kar di thi. Pita se tha vivaad Charam par pahunche vyaapaar ke beech kothaari parivaar mein khatapat shuroo hui. Saal 2000 ke aaspaas samooh mein bantavaara hua. Jaankaaron ke anusaar, manasukh apne chhote bete deepak ke saath ek taraf the, to vikram doosari taraf the. Kehte hain ki vikram ko group se baahar ka raasta dikhaane ke liye 1,250 karod rupaye ki deal hui thi, jismein 750 karod rupaye vikram ko cash diye gaye the. Real estate mein lagaaya paisa Parivaar se alag hokar vikram ne rotomaik ke vistaar aur majabooti par dhyaan naheen diya. Yas brand se namakeen ki badi range ke alaava 'Dam' paan masaala aur 'Bren kanpyootars' bhi baajaar mein utaara gaya, lekin sab kuchh aundhe munh gir gaya. Is beech unhonne doston ki salaah par stock market ke alaava real estate mein bhaari-bharakam nivesh kiya. Kanpur ke kuchh shopping mauls mein vikram ki hissedaari bataai jaati hain. Shahar ke ek 'Badnaam' bade housing praujekt mein bhi vikram ka share hai. Kaha yeh bhi jaata hai ki teen saal pehle vinsam daayamand case mein mili daayari mein vikram ka naam aaya tha. Is maamale mein vah pravartan nideshaalaya (idi) ke nishaane par aae the. Paartiyon ke shaukeen vikram pichhle 2-3 saal mein eleet circle se bhi door rahe hain.

Saaikal Par Paan Masaala Bechne Se Lekar 3700 Karod Ke Ghotaale Tak Vikram Kothaari Ka Safar http://www.angrejinews.com/pic/193446