Kitne Karod Ka Hai BJP Ka Abhiyaan

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Kitne Karod Ka Hai BJP Ka Abhiyaan

Nai Delhi: BJP ka prachaar abhiyaan is baar jitna bada hai shaayad utana pehle kabhi naheen raha hai. Iska vistaar teleevijn, akhbaar, radio aur sadkon par lage hording mein dikh raha hai. Pehli baar social media ko bhi BJP ne prachaar ke liye jbardast dhang se istemaal kiya hai. Pehli baar prachaar ke liye 3 di takaneek ka istemaal kiya gaya hai. Congress aarop laga rahi hai ki BJP ne prachaar par paani ki tarah paisa bahaaya hai. Congress ke mutaabik, BJP ne chunaav abhiyaan par das hajaar karod rupaye se bhi zyaada kharch kiya hai, lekin kya vaakai aisa hai? prachaar abhiyaan se jude kai neta baatcheet mein daava karte hain ki Congress ne jo aankada diya hai, BJP ne abhi tak iska dasavaan hissa yaani ek hajaar karod rupaya bhi kharch naheen kiya hai. Shaayad matadaan ke antim din yaani 12 May tak kharch ki gayi rakam hajaar karod ke aaspaas pahunche. Pichhle hafte tak prachaar abhiyaan aur netaaon ke havaai dauron par kharch ki gayi rakam saadhe chhah sau karod rupaye ke aaspaas aa rahi thi. Ismein chunaav ladne ke liye ummeedavaaron ko party ki or se di gayi rakam bhi shaamil hai. BJP netaaon ke mutaabik, is baar party ne prachaar mein sabse zyaada kharcha aautador vigyaapan yaani sadkon par lage hording par kiya hai. Desh ke chhote-bade har shahar mein Narendra Modi ke photo vaale hording lagaae gaye hain, jinmein party ke alag-alag naare hote hain. Aisa kam hi hota hai ki kisi shahar ya kasbe ki sadkon par gujarte vakt abaki baar, Modi sarkaar ki taig line vaale in hording par nazar na pade. Ek andaaje ke mutaabik, BJP ne kareeb sau karod rupaye in hording par kharch kiye hain. BJP ne mahatvapoorn jagahon par lage jyaadaatar hording ki booking pehle hi kara li thi. Iseeliye Congress samet doosare dalon ko ain chunaav ke vakt apne vijnyaaapanon ke liye ye hording naheen mil sake. Delhi jaise shahar mein to ye aalam tha ki BJP ke das se pandrah hording ek hi sadak par lage hue the. Saath hi shahar ke bas staap ko bhi Modi ke photo vaale vijnyaaapanon se paat diya gaya tha. prachaar ke paaramparik saadhan jaise TV, akhbaar aur radio par BJP ne dil khol kar kharcha kiya hai. Cricket match ke prasaaran ke dauraan khel channelon aur manoranjan channelon par sabse zyaada vigyaapan diye gaye. Samaachaar channelon mein sabse bada hissa hindi aur kshetreeya bhaashaaon ke channelon ko mila. Jabki angreji channelon par rasm adaaigi ki gayi. Radio par I efaem kraanti ka BJP ka bakhoobi istemaal kiya hai. Bade aur chhote shaharon mein gaadiyon aur dukaanon mein baj rahe efaem radio par bhi BJP ke vigyaapan sunaai de rahe hain. Akhbaaron ko bhi BJP ke vigyaapan ka ek bada hissa mila hai. Prachaar khatm hone ke baad bade akhbaaron mein party ne poore pej ke vigyaapan diye hain. BJP netaaon ke mutaabik paaramparik media mein vijnyaaapanon par party ne 60-70 karod rupae kharch kiye hain. vigyaapan ke bajat ka sabse kam hissa social media par kharch kiya gaya hai. Facebook aur twitter par BJP aur Narendra Modi ke alaava kai doosare bade netaaon ki post aur tweet ko promote kiya gaya. Kai badi websiton par bhi BJP ke dijeetal vigyaapan dekhne mein aae hain. Party netaaon ke mutaabik social media par vigyaapan ki rakam das karod ke aaspaas hogi. sabse zyaada kharcha Narendra Modi ki 3 di sabhaaon par aa raha hai. Narendra Modi ek hi din mein kareeb sau jagah par in sabhaaon ko sambodhit karte hain. Ab tak 3 di sabhaaon ke chhah daur ho chuke hain. Aaj shaam saatavaan daur hai, jismein Narendra Modi kai raajyon mein sau se bhi zyaada jagahon par prachaar kareinge. Party netaaon ke mutaabik, Gujarat vidhaanasabha chunaav mein pehli baar is takaneek ka istemaal prachaar ke liye kiya gaya tha. Tab ye zyaada mahangi thi. Ab thodi sasti hui hai. Iske baavajood andaaje ke mutaabik 12 May tak party in sabhaaon par kareeb 200 karod rupaye kharch kar chuki hogi. netaaon ke havaai dauron ke liye havaai jahaaj aur heleekaaptaron par bhi kaafi paisa kharch ho raha hai. Raileegeyar, adaani jaisi kai companiyon se ye kiraae par liye jaate hain. Party inka kiraaya check ke maadhyam se chukaati hai. Narendra Modi, Rajnath Singh, laal Krishna Advani, Sushma Swaraj, nitin gadkari jaise bade netaaon ke liye chaartar plane ka intajaam kiya gaya hai. Dilchasp baat ye hai ki party ke kai bade neta singal injin vaale helicopter mein udaan bharne ke liye majaboor hain kyonki unke mutaabik do injin vaale kai helicopter Congress ne book kara liye hain. Lekin unhein udaaya naheen ja raha hai.

Kitne Karod Ka Hai BJP Ka Abhiyaan http://www.angrejinews.com/pic/48991