Efaemaseeji Sales Mein Namakeen Snaiks Top Par

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Efaemaseeji Sales Mein Namakeen Snaiks Top Par

[ ratna bhooshan | nai Delhi ] pichhle saal Bhaarat mein saulti yaani namakeen snaiks ki khapat efaemaseeji praudakts mein sabse jyaada rahi. Risrchar neelsan ki taraf se jutaae gaye aankadon ke mutaabik, grausari kaitegari mein namakeen snaiks sabse teji se aage badh rahe hain. Aise vakt mein jab kanjampshan mein susti ka maahaul hai, pepsiko, ITC aur paarale ne sales badhaane ke liye lo price range mein aise praudakts pesh kiye hain. Saath hi, distribyooshan ka daayara chhote shaharon mein badhaaya gaya hai aur in praudakts ko reejanal test ko dhyaan mein rakhate hue taiyaar kiya ja raha hai. Doosari taraf, haldeeraam, Balaji, garden, bikaano, yalo daayamand aur deeef foods ki kraiks jaisi companiyaan lo price, lokal flevar aadi ke jariye praudakts ko aage badha rahi hain. Aamtaur par snaik ki sales season badalne se prabhaavit naheen hoti hai, jabki bevarejej ka business season par hi chalta hai. ITC ke divijnal CEO (foods) chitranjan daar ne bataaya, 'Looj se paikejd mein kanavarjan, nae faurmet aur keematon mein kami se is kaitegari mein sales ko badhaava mil raha hai. ' unhonne kaha ki maid engals aur taingals jaise ITC ke flaigaship braands ki company ki sales badhaane mein aham bhoomika rahi hai. 2012 mein saulti snaiks chauthi sabse teji se badhne waali kaitegari rahi, jabki pichhle calendar iyar mein yeh segameint baaki sabhi teji se badhne waali kaitegareej masalan Rice, daayapars aadi se aage nikal gaya. Haalaanki, pichhle do saal mein iski raftaar mein thodi kami I hai aur yeh 29 se ghatkar 25 feesadi par pahunch gayi hai. Yeh aankada ab bhi efaemaseeji ki total growth se behtar hai. Neelsan India ke mutaabik, beete saal yaani 2013 mein efaemaseeji sector ki growth 9.4 feesadi rahi, jabki iske pehle vaale saal yeh growth 18 feesadi rahi thi. Pichhle saal snaiks market 12,679 karod rupaye tha. Efaemaseeji ki top 6 teji se badhne waali kaitegari mein 5 food segameint se judi hain. Inmein snaiks, chaukalet, aata, gair-rifaaind tel aur chaaval hain. In sabhi segameint ki growth 20 feesadi se jyaada rahi hai. Biskul jaise paupular item ki growth 7 feesadi rahi, jabki ditrajeints ki sales mein 10 feesadi aur saabun ki growth 4 feesadi najar I. Aanand raathi edavaaijars mein inavestameint banking aur kanjyoomar end kanjyoomar services praiktis ke egjikyootiv director shireesh paradesi ne bataaya, 'Kanjyoomars ke badalate svaad aur keemat mein katauti se is kaitegari mein growth ko badhaava mil raha hai. ' saulti snaiks mein market leedar company pepsiko ne apne paupular brand kurakure ke tahat pichhle saal kai lokal flevar vaale praudakts launch kiye. Masalan punjabi pijja , aandhra bainkauk curry aur raajasthaani manchooriyn. Behtar snaiks sales se ameriki company pepsiko January - March timaahi mein flat drink business ki bharpaai karne mein safal rahi. Is dauraan company ke praufit mein 13 feesadi ki badhotri hui.

Efaemaseeji Sales Mein Namakeen Snaiks Top Par http://www.angrejinews.com/pic/48948