Dava Industry Ki Imej Chamakaane Ke Liye 'Brand India Pharma Kainpen

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Dava Industry Ki Imej Chamakaane Ke Liye 'Brand India Pharma Kainpen

[ raaji Reddy kesireddi | Hyderabad ] sarkaar private farmon ke saath milkar 'Brand India pharma' kainpen ke liye ek vishesh company banaaegi. Iska maksad haal mein videsh mein pharma industry ki saakh ko hue nuksaan se ubarana hai. Commerce sekretari Rajiv kher ne iti ko bataaya ki special parpaj vheekal (esapeevi) agale kuchh saptaahon mein kaam karne lagega. Unhonne kaha ki sarkaar ghatiya standard waali aur milaavati davaaen banaane vaalon ke khilaaf kadi kaarravaai karne par bhi vichaar kar rahi hai. Desh ke faarmaasyutikl eksaport ki growth 2013-14 mein girkar 1.2 feesadi rah gayi. Iske peechhe ameriki reguletar ki or se inport par lagaai gayi paabandiyaan, yooropiyn union mein slodaaun aur kaumpitishn badhne jaise kaaran hain. Vaulyoom ke lihaaj se America ko davaaon ke eksaport mein Bhaarat teesare sthaan par hai. Kher ne kaha ki yooes food end drag edaministreshan (yooesaefadeee) ki or se jaari inport alert, kade audit aur Bhaarat ki faarmaasyutikl companiyon ke plaants ki jaanch chinta ka vishay hai aur jiska samaadhaan keval kamplaayans se ho sakta hai. Unhonne bataaya ki 'Brand India pharma' kainpen ke jariye ek bade jenerik drag mekar ke taur par desh ki teen pramukh taakaton- afordebiliti, kvauliti aur eksesibiliti ka prachaar kiya jaaega. Sarkaar aur industry is kainpen ke liye risorsej ki pooling kareinge. Sarkaar ne ise lekar apna kaam kar diya hai aur ab industry ko yogadaan dena hai. Kepeeemaji India ke paartanar end national head (life saainsej praiktis) utkarsh paalanitkar ka maanana hai ki yeh kainpen industry ki saakh ko pahunchane nuksaan ki bharpaai karne ke liye chalaaya ja raha hai. Unhonne kaha, 'Isse nishchit taur par industry ko madad milegi. Haalaanki, keval braanding kaafi naheen hai. Bhaarateeya faarmaasyutikl industry ko un staindards par khara utarana chaahiye jinhein yeh dikhaati hai aur jinki poori duniya usase ummeed karti hai. ' yooesaefadeee ke commissioner ki do maheene pehle Bhaarat yaatra ka jikr karte hue kher ne kaha ki Bhaarat sarkaar ki athauriteej ne kvauliti ko lekar chintaaon par ameriki reguletar ke pratinidhiyon se baat ki hai. Faarmaasyutikl eksaport promotion kaaunsil ke director general pi vi appaaji ne bataaya ki pharma companiyon ke cheef egjikyootivs ne haal mein industry ki chhavi ke mudde ko lekar kher ke saath mulaakaat ki thi. Prapojd esapeevi Commerce dipaartameint ki or se banaai gayi trast India brand ikviti foundation ke jaisa hi hoga aur ismein kaaunsil ki bhi aham bhoomika rahegi. Kher ne kaha ki 2014-15 mein 25 arab dollar ke pharma eksaport ka taaraget haasil karna desh ke liye mushkil hai. Global slodaaun ke saath hi Japani aur cheeni maarkets mein bhaarateeya companiyon ki pahunch kam hone se eksaport badhaana mushkil hoga. Unka kehna tha , ' faarmaasyutikls mein growth ke achhe aankade ko haasil karne ke liye hamein paulisi se jude mahatvapoorn faisale karne honge aur industry ko bhi apni koshishein badhaani ho ngi. '

Dava Industry Ki Imej Chamakaane Ke Liye 'Brand India Pharma Kainpen http://www.angrejinews.com/pic/50228