Chunaav Daayari Narendra Modi, Selfi Aur Social Media

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Chunaav Daayari  Narendra Modi, Selfi Aur Social Media

Nai Delhi: Ahmedabad mein vote dene ke baad Narendra Modi ne laakhon yuvaaon ki hi tarj par selfi li. Selfi, yaani mobile se apni hi photo kheenchna aur fir ise social media jaise twitter ya Facebook par daalna. Is chunaav mein yeh sabse adhik prachalan mein aaya hai. matadaan ke prati logon mein jaagrukta aur unhein protsaahan dene ke liye kuchh bade akhbaaron aur media channelon ne bhi vote daalne ke baad selfi lene ke liye abhiyaan chalaaya. Vote daalne ke baad hajaaron logon ke khud ke kheenche aise fotograaf bhi mukhyadhaara media mein dikhaae ja rahe hain. Social media par to aisi selfi ki baadh I hui hai. social media par to bahut saare neta hain, lekin aisa koi neta yaad naheen aa raha, jisne is tarah se vote daalne ke baad amit syaahi lagi apni anguli aur chunaav chinh dikhaate hue na sirf selfi li, balki use turant hi apne account (@narendramodi) se tweet bhi kar diya. Dekhte hi dekhte #selfiewithmodi twitter par top treind ban gaya. isi haish taig ke saath hajaaron log lagaataar tweet kar rahe hain aur Modi ke is kadam ka svaagat kar rahe hain. Khud Modi ne jis tweet ke jariye apna selfi daala, use yeh lekh likhte vakt tak 1500 baar reetveet kiya ja chuka hai aur 1000 logon ne fevaret kiya hai. is chunaav mein Narendra Modi ne social media ko prachaar ke ek bahut bade hathiyaar ke roop mein istemaal kiya hai. Balki vah sanbhavat: Aise pehle neta hain, jinhonne prachaar abhiyaan mein social media ke mahatva ko samjha. Varsh 2011 mein apne sadbhaavana mission ke dauraan unhonne Facebook aur twitter ke jariye alag se prachaar kiya. Party ki androoni baithakon mein bhi vah party netaaon ko social media ke jyaada se jyaada istemaal ke liye kehte rahe. Gujarat mein pichhle do vidhaanasabha chunaavon mein Modi ne social media ka jamkar istemaal kiya. Loksabha chunaav 2014 mein social media ke liye unki apni ek alag team hai, jo top treind se lekar virodhiyon ke khilaaf chalne vaale treind aur tveets par nazar rakhati hai. Inki har roj sameeksha ki jaati hai aur bade muddon ke hisaab se rananeeti taiyaar ki jaati hai. Aae-din virodhiyon se twitter par yuddh chhidta hai aur mukaabala is baat par hota hai ki kaun sa treind top par rahega. Modi ki hi tarj par BJP ke kai bade neta ab khulkar social media par aa gaye hain. Twitter par Narendra Modi ko 38 lakh se zyaada log follow kar rahe hain, jo Bhaarat mein kisi bhi shakhsiyt mein sabse jyaada hai. Jabki Facebook par unke pej ko ek karod se adhik logon ne like kiya hai. Iske alaava Google haingaaaut aur Facebook ke saath kaaryakram kar bhi Modi social media ke jariye logon tak pahunche hain. Iske alaava Modi niyamit roop se blauging bhi karte hain. Youtube par bhi Narendra Modi ke bhaashanon ke video badi sankhya mein dekhe jaate hain. jabki iske ulat Rahul Gandhi na twitter par hain, na Facebook par. Congress party social media par der se sakriya hui. Aaj party ka apna khud ka twitter account hai. Saath hi Congress ke kai bade neta bhi twitter aur Facebook ke jariye social media par sakriya hain. Jabki Modi ki hi tarah social media ka behatareen istemaal agar kisi ne kiya hai, to vah hai aam aadmi party aur uske neta Arvind Kejriwal. Social media par Kejriwal behad sakriya hain aur yeh unke liye apne kaaryakartaaon se judne ka sashakt maadhyam hai. Social media ke treind mein Kejriwal Modi aur Rahul Gandhi se takkar lete nazar aate hain. Loksabha chunaav 2014 desh ka pehla aisa bada chunaav hone ja raha hai, jismein social media ne badi bhoomika nibhaai hai. Haal hi mein hue ek adhyayan mein kaha gaya ki kareeb 160 Loksabha seatein aisi hain, jahaan social media nateeje ko prabhaavit karne ki sthiti mein hai. Is baar 10 karod nae matadaata jude hain, jinmein ek bada hissa social media par sakriya hai. Jaahir hai Modi samet sabhi raajaneetik dalon ki najrein inheen par lagi hain.

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